Graduate Certificate of Business (Tourism and Hospitality Marketing)

Program Overview

The Graduate Certificate of Business (Tourism and Hospitality Marketing) equips students with advanced marketing knowledge and skills for the tourism and hospitality industries. It covers core concepts in economics, finance, contemporary marketing, and global management. Graduates are prepared for careers in general management, sales, marketing, tourism, and hospitality, with a focus on developing sustainable solutions for business partners.

Program Outline

Degree Overview:

Summary:

The Graduate Certificate of Business (Tourism and Hospitality Marketing) is designed to equip students with a thorough understanding of the role of marketing in the development and success of tourism and hospitality enterprises. It serves as both a standalone qualification and a pathway into the Master's programs offered by ICMS. The program emphasizes the development of advanced, transferable, and professional attributes through student-centered learning. Upon completion, graduates will possess an advanced understanding of key management concepts and skills, the ability to analyze contemporary social, economic, political, and cultural factors, effectively communicate with diverse stakeholders, and synthesize information to generate evidence-based and sustainable solutions for business partners.

Outline:

The course structure comprises four core subjects across two trimesters:

Careers:

Graduates of the Graduate Certificate of Business (Tourism and Hospitality Marketing) will qualify for various career opportunities in different organizational settings, including general management, business strategy, planning and operations, sales and marketing, tourism management, and hospitality management.