Bachelor of Business (Marketing)
Program Overview
The Bachelor of Business (Marketing) program equips students with a comprehensive understanding of marketing principles and business fundamentals. It covers core business subjects and specialized marketing courses, preparing graduates for careers in marketing, advertising, public relations, sales, and other business-related fields. The program includes a professional internship to provide practical experience and enhance employability.
Program Outline
Outline:
The Bachelor of Business (Marketing) program provides students with a comprehensive understanding of the changing business landscape and marketing principles. The program covers core business subjects, such as finance, accounting, management, and economics, as well as specialized marketing courses.
Study Period 1
Core
- BUS100: Think Big, Think Global
- ESK100: Business Graduate in the Making
- FIN100: The ABC's of Finance
- MGT100: The Art & Science of Management
- MKT100: Building Blocks of Marketing
- ECO100: Economics Makes the World Go Round
Specialization
- MKT101: The Consumer in Focus
- MKT102: Marketing Beyond the Tangible
Study Period 2
Core
- FIN200: Managing the Accounts
- HRM200: Managing Human Resources with the Head and Heart
- BUS201: The Law-Abiding Business
- BUS202: Big Data, Bigger Opportunities
Specialization
- CRM200: Keeping the Customer Relationship Alive
- MKT202: Communicating Your Value
Elective
- BUS200: Innovate or Evaporate
- MGT201: Leading Projects from Start to Finish
- ENT200: Entrepreneurs as Change Makers
- ENT201: Experimenting for Entrepreneurs, not Scientists
Study Period 3
Core
- BUS300: Practising Responsible Business Behaviours
- MGT300: Leadership for Personal Growth
- WIL300: Professional Internship
Specialization
- MKT300: Marketing in the Digital Era
- MKT301: Brands Without Borders
Elective
- BUS301: It’s a Risky Business
- MGT301: The Winning Strategy
Careers:
Graduates of the Bachelor of Business (Marketing) program have a wide range of career opportunities in marketing, advertising, public relations, and sales. They may also pursue careers in business management, consulting, or entrepreneurship.
Tuition Fees and Payment Information:
Domestic Fees
Fees for the Bachelor of Business, Bachelor of Business (Marketing), and Bachelor of Business (Entrepreneurship) are: Degree Tuition fee per subject (unit of study) Number of subjects Indicative course fee Bachelor of Business Bachelor of Business (Entrepreneurship) Bachelor of Business (Marketing) $1,977 $1,977 22 subjects 1 Work Integrated Learning subject $45,471 Note: All fees are subject to change without notice. All fees will be adjusted annually to reflect increases. Tuition fees quoted at the time of entry/study in the prospectus are for that year only. All monetary amounts are quoted in Australian Dollars. FEE Help is available to FEE-HELP eligible students. See our other financial considerations for other expenses to factor in when considering study.
International Fees
Fees for the Bachelor of Business, Bachelor of Business (Marketing), and Bachelor of Business (Entrepreneurship) are: Degree Tuition fee per subject (unit of study) Number of subjects Indicative course fee Bachelor of Business Bachelor of Business (Entrepreneurship) Bachelor of Business (Marketing) $2,498 $2,498 22 subjects 1 Work Integrated Learning subject $57,454 Note: All fees are subject to change without notice. All fees will be adjusted annually to reflect increases. Tuition fees quoted at the time of entry/study in the prospectus are for that year only. All monetary amounts are quoted in Australian Dollars. International Students are required to pay the New Student Fee of A$250 once only, when they first enroll with ICHM. See our other financial considerations for other expenses to factor in when considering study.
