Esports Management Bachelor's Degree
Program Overview
This Bachelor of Science in Esports Management, Production, and Performance equips students with the skills and knowledge to succeed in the growing Esports industry. Combining business administration, interactive media, and technology integration, the program offers a comprehensive understanding of Esports, from event management to marketing and production. Graduates are prepared for careers in Esports organizations, media companies, and more.
Program Outline
Degree Overview:
Overview:
This Bachelor of Science degree program is designed to equip students with the skills and knowledge necessary to pursue a successful career in the rapidly growing field of Esports. It provides students with a comprehensive understanding of the industry, ranging from event management to marketing and production.
Objectives:
- Graduates will be able to critically analyze the Esports ecosystem and evaluate its operation as both a performance and commercial entertainment activity.
- Graduates will possess a deep understanding of the management and governance structures of Esports organizations.
- Graduates will be proficient in applying appropriate business principles to enhance Esports production, performance, and engagement.
- Graduates will develop the ability to design and implement innovative solutions to address current challenges faced by the Esports industry.
- Graduates will acquire the skills necessary to plan, organize, and execute various types of Esports events, activities, and services.
Program Description:
This program combines three key areas of focus offered by Harrisburg University: business administration, interactive media, and technology integration. It fosters a collaborative learning environment where students engage with industry professionals to gain practical experience and develop a solid foundation in Esports principles.
Outline:
Program Content and Structure:
This program consists of 49 semester hours, comprising 40 semester hours of core courses and 9 semester hours of elective courses.
Core Courses:
- ANLY 400 – Analytics Tools and Techniques
- ESPT 110 – Competitive Gaming Seminar
- ESPT 120 – Introduction to Esports
- ESPT 210 – Contemporary Issues in Esports
- ESPT 310 – Live Event Management
- ESPT 320 – Esports Field Studies
- ESPT 410 – Fan Engagement Strategies
- ESPT 420 – Leadership
- IMED 170 – Visual Design Fundamentals
- MEBA 110 – Introduction to Business
- MEBA 220 – Principles of Business Management
Elective Courses:
Students can choose from a range of elective courses to tailor their learning experience and specialize in their area of interest within the Esports industry.
Course Schedule:
The program's course schedule is designed to provide students with a balanced blend of theoretical knowledge and practical application. Courses are typically offered during the fall and spring semesters, with some elective courses also available during the summer.
Assessment:
Assessment Methods:
Student learning is assessed through various methods, including:
- Exams
- Quizzes
- Projects
- Presentations
- Class participation
Assessment Criteria:
The assessment criteria are designed to evaluate students' understanding of the course material, their ability to apply their knowledge to real-world situations, and their overall engagement in the learning process.
Teaching:
Teaching Methods:
The program's teaching methods prioritize active learning and engagement. Students participate in lectures, discussions, case studies, hands-on projects, and group work.
Faculty:
The program's faculty includes experienced professionals with expertise in various aspects of the Esports industry, including:
- Jennifer Metz, Ph.D. (Program Lead)
- Charles Palmer (Program Lead for Interactive Media)
- Thomas Panico (Corporate Faculty)
Unique Approaches:
The program emphasizes experiential learning, providing students with opportunities to work with collegiate teams and professional Esports organizations on industry events. This hands-on approach prepares students for success in the field.
Careers:
Potential Career Paths:
The Esports Management, Production, and Performance Bachelor's degree offers graduates a wide range of career opportunities, including:
- Esports Media Content Creator
- Event Manager
- Specialized Coach
- Organizational/Team Manager
- Marketing Manager
- Analyst
Career Outcomes:
Graduates of the program have pursued successful careers in various industries, including:
- Esports organizations
- Media companies
- Technology companies
- Event planning companies
- Marketing agencies The program prepares students with the skills and knowledge necessary to thrive in the rapidly growing and dynamic Esports industry.
