International Online Master in Arts and Culture Management

Program Overview

The International Online Master in Arts and Culture Management equips students with managerial skills and expertise in cultural and creative industries. The program emphasizes leadership, innovation, and responsible practices, providing students with a comprehensive understanding of the global arts and culture sector. Through immersive experiences, industry partnerships, and a focus on practical application, graduates gain the skills and knowledge necessary to succeed as managers and leaders in cultural organizations.

Program Outline

The program equips students with skills to communicate dynamic cultural brands and stand out as innovative, creative, and responsible leaders in the global Arts and Culture industry. The program fosters understanding of concepts, principles, and techniques of cultural management, highlighting effective strategies to address current challenges in the sector. The training provides extensive exposure to companies and professionals through company visits and lectures with experts from institutions like UNESCO, the Rome Opera House, the National Gallery of Modern Art, and the MAXXI Museum. The program focuses on shaping professional paths through four pillars: real link with companies, internationality, professional impact, and higher purpose (Better Managers for a Better World, incorporating CSR and sustainable business approaches). The program boasts a 22% average salary increase for graduates after one year.

Outline:

The 12-month program is structured around four main pillars, each contributing a percentage to the overall curriculum:

• 10% Managerial Core: Develops core managerial skills in communication, management, and art market skills.
This includes modules on Managerial Economics, Management Accounting for Decision Making, Business Strategy, Financial Statement Analysis, Project & Operations Management, Marketing (Traditional and Digital), Human Resource Management, and Data Analytics for Managers.
• 35% Focusing and Specialization: Sharpening leadership potential in cultural & creative industries and cultural institutions.
This section includes:
• The Art of Managing International Arts & Culture:
Covers stepping into arts and culture management in the global era and the social & economic impact of arts & culture.
• Management of Cultural Heritage and Creative Industries: Elements of Cultural Heritage Management, Principles of Music Industry and Artist Management, Film Industry (idea to production), Publishing Industry Management, Preservation of cultural heritage, Urban redevelopment, and Web Series Management in the Digital Age.
• Management of Cultural Events and Institutions: Cultural Event Management, Museum Management, Theatre Management, and Principles of Performing Arts Consultancy.
• Entrepreneurship in the Arts: Art Galleries Management, Principles of Visual Arts Consultancy, and Creative Entrepreneurship.
• Legal and Economic Perspectives of Arts & Culture: Introduction to Business and the Law of Arts, and Fundraising and Crowdfunding in the Arts.
• 10% Innovative and Responsible Leadership: Focuses on developing leadership skills.
• 10% Leadership Program: Improves soft skills through five interactive courses: Communication & Persuasion in the Digital Age, Team Work Effectiveness, Agile Leadership, Negotiation & Conflict Management, and Emotional Intelligence.
• 10% Electives: Students can choose electives from seven main areas: Innovation & Growth, AI4 Business, Tech & Digitalization, Industry Business Excellence, International Business, Global Electives with RBS international partner Business Schools, and Introduction to preparation for professional certifications.
• 15% Business in Action: Includes a Business Practice Lab (partnership with Teatro Regio di Torino), a Museum and Gallery Curator Role simulation, virtual visits to Italian cultural organizations (La Galleria Nazionale di Arte Moderna, Teatro Dell’Opera di Roma, Imago Mundi, UNESCO, International Music Council, etc.
), and discounted participation in online art conferences (e.g., Future of Theater conference).
• 20% Capstone Project: Students tackle a real business challenge, potentially working in a small team to design a marketing plan, develop a strategy to increase online sales, or create a loyalty offering.
It mentions self-assessments, tests, practical assignments, a capstone project, and class activities as part of the learning process, but specific grading rubrics or weighting of assessments are not given.

Teaching:

The program uses the Flexon Online Disruptive Learning Model, which combines self-paced learning with professor-led and facilitated live, interactive lectures. The methodology includes digital pills, weekly wrap-ups, forum discussions, teamwork, direct feedback, and a flexible learning path. Lectures are streamed live and also available on demand. The teaching approach focuses on acquiring market-required know-how and skills. The faculty includes highly selected international university professors, trainers, and business managers from various fields. A student-centered approach is used, encouraging student involvement and application of knowledge. The program also incorporates synchronous and asynchronous activities. The Flexon model is based on the Planeta Formacion y Universidades online learning model, emphasizing faculty-centered module starts and ends, and team-centered collaborative learning through group work on case studies.

Careers:

The program prepares students for careers as Artistic Curators, Cultural Managers, Event Planners, Project Managers in artistic and cultural organizations, Creative Directors, Gallery Managers, Cultural Mediators, Heads of Cultural Events, and Fundraising experts for Cultural Organisations. Graduates experience an average 16% salary increase after completing the program. The Career Services team provides support in developing occupational and entrepreneurial pathways, connecting students with companies and recruiters.

Other:

The program includes a Grand Tour of Italy Bootcamp (Venice, Florence, Rome, Naples), exploring the arts and culture industry. Other bootcamps are available in Silicon Valley, Barcelona, Paris, Porto, Dublin, Lagos, Qatar, London, and China, focusing on various business topics. The Corporate Advisory Board (CAB) composed of 87 leaders, managers, and professionals, plays a key role in the Quality Assurance Process and continuous improvement of the program.