International Master Online in Arts and Culture Management

Program Overview

The International Online Master in Arts and Culture Management equips students with managerial skills to lead creative organizations, manage cultural events, and communicate cultural brands. The program covers core managerial skills, arts and culture management, innovation and creativity, leadership, and electives. Students engage in interactive lectures, case studies, and a capstone project to develop their managerial and creative abilities in the global Arts and Culture Industry.

Program Outline

Degree Overview:

The International Online Master in Arts and Culture Management aims to build managerial key competences to manage and lead creative organizations, cultural events and art products, communicate impactful cultural brands and stand out as innovative, creative and responsible leaders in the global Arts and Culture Industry.

Outline:

Module 1: Core Managerial Skills

• Managerial Economics
• Entrepreneurship and Business Planning
• Business Strategy
• Accounting & Budgeting
• Project & Operations Management
• Marketing: Traditional and Digital
• Human Resource Management
• Data Analytics for Managers

Module 2: Arts & Culture Management

• The Art of Managing International Arts & Culture
• Management of Cultural and Creative Industries
• Management of Cultural Institutions
• Entrepreneurship in the Arts

Module 3: Innovation & Creativity

• Legal and Economic Perspectives of Arts & Culture
• Innovation & Creativity in the Arts
• Better Managers for a Better World: Corporate Social Responsibility
• Business Ethics and CSR

Module 4: Leadership Program

• Communication & Persuasion in the Digital Age
• Team Work Effectiveness
• Agile Leadership
• Negotiation & Conflict Management
• Emotional Intelligence

Module 5: Electives

• Innovation & Growth
• Tech & Digitalization
• Industry Business Excellence
• International Business
• Global Electives with RBS School partners

Module 6: Practice Lab

• Partnership with MAXXI Museum

Teaching:

• Interactive lectures
• Case study analyses
• Exercises
• Discussions
• Teamwork exercises
• Video conferences
• Business analysis
• Student presentations

Careers:

• Artistic Curator
• Cultural Manager
• Event Planner
• Project Manager in artistic and cultural organizations
• Creative Director
• Gallery Manager
• Cultural Mediator
• Head of Cultural Events
• Fundraising expert for Cultural Organisations