International Master in Tourism and Hospitality Management

Program Overview

The International Master in Tourism and Hospitality Management at Rome Business School equips students with core management skills, specialized knowledge in tourism and hospitality, and a focus on sustainability. The program emphasizes real-world connections through Business Practice Labs, Bootcamps, and industry partnerships, preparing graduates for successful careers in the tourism and hospitality industry.

Program Outline

Degree Overview:

The International Master in Tourism and Hospitality Management at Rome Business School aims to equip students with the knowledge and skills needed to succeed in the tourism and hospitality industry. The program focuses on building a tourist journey that integrates local cultures, environments, and flavors, emphasizing a sensory learning approach. Students gain core management knowledge and specialize in tourism and hospitality management, covering areas like tourism systems, customer service, hospitality, and digital communication. Learning outcomes include identifying fundamental concepts and best practices, elaborating problem-solving strategies, evaluating market trends and opportunities (with a focus on sustainable development), applying communication skills, and demonstrating independence and collaboration in the workplace. The program is structured around four pillars: real link with companies, internationality, professional impact, and higher purpose (CSR and sustainable business practices). A 98% placement rate is claimed, with over 70% of students finding new jobs within six months of graduation and over 50% before completion. Students have secured positions at companies like Rocco Forte Hotels, Marriott Hotels, and Travel Hub.

Outline:

The International Master in Tourism and Hospitality Management is divided into several modules, grouped into three main sections:

Section 1: Develop core managerial skills & innovative perspective in the tourism and Hospitality management (5% of the program):

• Managerial Economics:
Covers entrepreneurship and business planning essentials.
• Management Accounting for Decision Making:
Focuses on financial aspects of business decisions, including cost management, budgeting, CVP analysis, and investment appraisal techniques.
• Business Strategy:
Helps students understand long-term company direction and strategy, and identify strategic business units.
• Financial Statement Analysis:
Equips students with an understanding of financial statements and their use in decision-making.
• Project & Operations Management:
Covers project management, data analysis, and problem-solving approaches.

Section 2: Create impactful marketing, Digital Communication & Sales of touristic offerings (35% of the program):

• Understanding Tourism:
Covers origins, systems, growth, organizational and environmental factors, historical evolution, impact, local tourism development through physical heritage, and global customer relationship management.
• Digital Tourism, Communication & Advanced Sales Techniques:
Covers digital travel design, online commercialization, digital excellence in customer care and PR, advanced sales techniques and tools, and performance measurement and business analytics.
• Global Tourism and Experiential Journeys:
Covers designing immersive travel experiences, exploring global tourism niches (culinary, cultural, luxury, sustainable), the fusion of fashion, sports, and tourism, crisis management, disaster recovery, business continuity planning, and best practices in destination management.
• Advanced Hospitality Management and Leadership Development:
Covers hotel and hospitality management strategies, luxury hospitality, site inspection and evaluation techniques, franchising in hospitality, hotel mergers & acquisitions.

Section 3: Develop effective & sustainable performance in the global tourism and its system (10% of the program):

• Emerging Trends: Technology and Legal Compliance:
Covers legislative frameworks and regulations in tourism and advanced IT solutions (booking systems and emerging technologies).
• Innovation in Tourism and Sustainable Practices:
Covers smart cities, sustainable urban planning for tourism, implementing sustainable tourism certification programs, disruptive trends in the hospitality industry, local community engagement in tourism development, and building ethical and responsible organizations.

Electives (10% of the program):

Organized into seven main areas of interest: Next Gen Business (Innovation, AI, and Digital Growth); Global Business Excellence (Industry Business Excellence, International Business, Global Electives with RBS international partner Business Schools, and Introduction to preparation for professional certifications).

Business in Action (15% of the program):

Includes a Practice Lab in partnership with the W Rome Hotel, focusing on designing luxury customer experiences and hotel evaluation and ranking analysis. A Global Trends Lab includes two virtual sessions on identifying and understanding the impact of global trends on businesses.

Capstone Project (20% of the program):

Students work on a real business challenge, potentially involving developing a marketing strategy for a company like Castel Volognano.

Bootcamps (included in the program):

The program includes a one-week Bootcamp on Tourism, Food, Wine & Experiential Luxury in Tuscany, visiting various wineries. Students can also choose from additional international Bootcamps in various locations (Barcelona, Paris, Silicon Valley, etc. ), each focusing on specific business topics. The Barcelona Bootcamp is included.

Teaching:

The International Master in Tourism and Hospitality Management utilizes a teaching approach aimed at acquiring current market-required know-how and skills. The faculty comprises highly selected international university professors, trainers, and business managers from diverse operational and professional fields. The program includes hands-on learning experiences through Business Practice Labs and Bootcamps. The program features a Corporate Advisory Board (CAB) composed of 103 leaders, managers, and professionals who contribute to the continuous improvement of the program.

Careers:

The program prepares students for careers as Hotel Managers, Resort Managers, Food Service Directors, Hotel Sales Directors, Airline Managers, Guest Relations Managers, Catering Managers, Events Managers, Spa Managers, and Tourism Marketing Managers.

Other:

The program emphasizes a real link with companies through Business Practice Labs, company visits, in-class exercises, and exclusive lecturers. Rome Business School is presented as the most international business school in Italy, offering an immersive environment with international faculty and Bootcamps in various locations. The program includes a Career Center with services to support students in their career development, including Occupational and Entrepreneurial Pathways. The program also incorporates a focus on Corporate Social Responsibility and sustainable business practices. The Eduniversal Ranking 2024 is mentioned. Student testimonials are provided. Several faculty members are profiled, highlighting their expertise and experience in the tourism and hospitality industry. A partnership with Castello di Volognano is mentioned, providing hands-on experience in promoting Italian food and wine. Preparation for the CHIA (Certified Hotel Industry Analytics) is offered as an elective course.