Digital Marketing Bachelor's (B.S.) Degree Program
Program Overview
Paul Smith's College's Digital Marketing B.S. equips students with the skills to excel in the digital marketing industry. The program covers core areas like social media marketing, SEO, and content marketing, with a focus on project-based learning and hands-on experience. Graduates are prepared for careers as digital marketing managers, social media managers, and other roles in the field. The program is offered in both on-campus and hybrid formats.
Program Outline
Degree Overview:
The Bachelor of Science (B.S.) degree in Digital Marketing from Paul Smith's College equips students with the essential skills to succeed in the rapidly evolving field of digital marketing. The program provides a comprehensive understanding of the principles and practices of digital marketing, enabling students to develop expertise in areas such as:
- Social media marketing
- Search engine optimization (SEO)
- Email marketing
- Content marketing
- Digital analytics The curriculum is designed to be highly relevant to real-world industry needs, with a focus on project-based learning and hands-on experience. Students have the opportunity to work on real-world projects for clients, providing them with valuable practical experience and a competitive edge in the job market.
Outline:
The Digital Marketing program at Paul Smith's College comprises a total of 120 credit hours, including:
- Core courses in digital marketing, such as:
- Social media marketing
- Search engine optimization (SEO)
- Email marketing
- Content marketing
- Digital analytics
- General education courses in areas such as:
- English
- Mathematics
- Science
- History
- Social sciences
- Electives in areas of interest, such as:
- Graphic design
- Web development
- Data analysis
- Public relations The program is offered in both traditional on-campus and hybrid formats. The hybrid format allows students to complete some of their coursework online, providing flexibility and convenience.
Assessment:
Assessment methods in the Digital Marketing program include:
- Exams
- Quizzes
- Projects
- Presentations
- Case studies
- Portfolios Grading criteria are based on a combination of factors, including:
- Knowledge and understanding of course material
- Critical thinking and problem-solving skills
- Communication and presentation skills
- Creativity and innovation
- Teamwork and collaboration
Teaching:
The Digital Marketing program at Paul Smith's College is taught by a team of experienced faculty members who are experts in their field. The program utilizes a variety of teaching methods, including:
- Lectures
- Discussions
- Group projects
- Case studies
- Simulations
- Hands-on exercises The program also provides opportunities for students to participate in internships and research projects, allowing them to gain practical experience and apply their knowledge in real-world settings.
Careers:
Graduates of the Digital Marketing program at Paul Smith's College are prepared for a wide range of careers in the digital marketing field, including:
- Digital marketing manager
- Social media manager
- SEO specialist
- Content marketer
- Email marketer
- Data analyst
- Public relations specialist
- Product or social influencer
- Customer relationship manager The program also provides a strong foundation for students who wish to pursue further education in digital marketing or related fields.
