| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-01-01 | - |
Program Overview
The Master of Science in Marketing Analytics & Data Intelligence (M.Sc. MADI) is a one-year, full-time program designed to equip students with the skills and knowledge to analyze consumer data and make informed marketing decisions. The program covers fundamentals of marketing, data analytics, data visualization, market research, and digital marketing. Graduates are prepared for careers in marketing analytics and data intelligence, including roles such as marketing analyst, data analyst, and digital marketing manager.
Program Outline
Degree Overview:
The Master of Science in Marketing Analytics & Data Intelligence (M.Sc. MADI) is a one-year, full-time program designed to provide students with the skills and knowledge necessary to analyze consumer data and make successful marketing decisions. The program is designed for graduates with a bachelor's degree in any field, and no prior experience in marketing or data analytics is required. The objectives of the M.Sc. MADI program are to:
- Develop students' understanding of the principles of marketing and data analytics.
- Provide students with the skills to collect, manage, and analyze consumer data.
- Help students develop the ability to interpret data and make sound marketing decisions.
- Prepare students for careers in marketing analytics and data intelligence. The program curriculum includes courses in:
- Marketing fundamentals
- Data analytics
- Data visualization
- Market research
- Digital marketing
- Marketing strategy Students will also complete a capstone project that will allow them to apply their skills and knowledge to a real-world marketing problem.
Outline:
The M.Sc. MADI program is divided into three semesters. The first semester focuses on the fundamentals of marketing and data analytics. The second semester covers more advanced topics in data analytics and marketing strategy. The third semester is dedicated to the capstone project. The following is a more detailed outline of the program's content:
Semester 1
- Marketing Fundamentals
- Data Analytics Fundamentals
- Data Visualization
- Market Research
- Digital Marketing
Semester 2
- Advanced Data Analytics
- Marketing Strategy
- Customer Relationship Management
- Social Media Marketing
- E-commerce Marketing
Semester 3
- Capstone Project
Assessment:
Students in the M.Sc. MADI program are assessed through a variety of methods, including:
- Exams
- Quizzes
- Assignments
- Presentations
- The capstone project
Teaching:
The M.Sc. MADI program is taught by a team of experienced faculty members who are experts in their fields. The program uses a variety of teaching methods, including lectures, discussions, case studies, and simulations.
Careers:
Graduates of the M.Sc. MADI program are qualified for a variety of careers in marketing analytics and data intelligence. These careers include:
- Marketing analyst
- Data analyst
- Market researcher
- Digital marketing manager
- Social media manager
- E-commerce manager
- Customer relationship manager
- Marketing consultant
Tuition feesBetween €14 500 and €18 000
