| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-01-01 | - |
Program Overview
The Master of Science in Marketing Analytics & Data Intelligence (M.Sc. MADI) is a one-year, full-time program designed to equip students with the skills and knowledge to analyze consumer data and make informed marketing decisions. The program covers fundamentals of marketing, data analytics, data visualization, market research, and digital marketing. Graduates are prepared for careers in marketing analytics and data intelligence, including roles such as marketing analyst, data analyst, and digital marketing manager.
Program Outline
Degree Overview:
The Master of Science in Marketing Analytics & Data Intelligence (M.Sc. MADI) is a one-year, full-time program designed to provide students with the skills and knowledge necessary to analyze consumer data and make successful marketing decisions. The program is designed for graduates with a bachelor's degree in any field, and no prior experience in marketing or data analytics is required. The objectives of the M.Sc. MADI program are to:
- Develop students' understanding of the principles of marketing and data analytics.
- Provide students with the skills to collect, manage, and analyze consumer data.
- Help students develop the ability to interpret data and make sound marketing decisions.
- Prepare students for careers in marketing analytics and data intelligence. The program curriculum includes courses in:
- Marketing fundamentals
- Data analytics
- Data visualization
- Market research
- Digital marketing
- Marketing strategy Students will also complete a capstone project that will allow them to apply their skills and knowledge to a real-world marketing problem.
Outline:
The M.Sc. MADI program is divided into three semesters. The first semester focuses on the fundamentals of marketing and data analytics. The second semester covers more advanced topics in data analytics and marketing strategy. The third semester is dedicated to the capstone project. The following is a more detailed outline of the program's content:
Semester 1
- Marketing Fundamentals
- Data Analytics Fundamentals
- Data Visualization
- Market Research
- Digital Marketing
Semester 2
- Advanced Data Analytics
- Marketing Strategy
- Customer Relationship Management
- Social Media Marketing
- E-commerce Marketing
Semester 3
- Capstone Project
Assessment:
Students in the M.Sc. MADI program are assessed through a variety of methods, including:
- Exams
- Quizzes
- Assignments
- Presentations
- The capstone project
Teaching:
The M.Sc. MADI program is taught by a team of experienced faculty members who are experts in their fields. The program uses a variety of teaching methods, including lectures, discussions, case studies, and simulations.
Careers:
Graduates of the M.Sc. MADI program are qualified for a variety of careers in marketing analytics and data intelligence. These careers include:
- Marketing analyst
- Data analyst
- Market researcher
- Digital marketing manager
- Social media manager
- E-commerce manager
- Customer relationship manager
- Marketing consultant
Tuition feesBetween €14 500 and €18 000
PSB Paris School of Business
Overview:
PSB Paris School of Business, formerly known as ESG MS, is a globally recognized business school located in Paris, France. Established in 1974, it is a member of the Conférence des Grandes Écoles (CGE) and part of the Galileo Global Education group. PSB stands out for its unique teaching approach, combining traditional business and management fundamentals with creative skills development. This approach aims to equip students with the tools to stand out in the business world and bring innovative ideas to the table.
Services Offered:
PSB offers a comprehensive range of services to its students, including:
Academic Programs:
Undergraduate, Master of Science, and Executive Education programs.International Opportunities:
Exchange programs, international partnerships, and strategic alliances to encourage student mobility.Student Life:
Clubs and organizations for students to engage in extracurricular activities.Faculty & Research:
Access to experienced faculty and research opportunities.Career Services:
Support with career planning, job search, and internship opportunities.Student Life and Campus Experience:
PSB provides a vibrant and international campus experience. Students have access to various clubs and organizations, allowing them to connect with peers, explore their interests, and develop leadership skills. The school also fosters a strong sense of community and encourages intercultural exchange through its international programs.
Key Reasons to Study There:
Unique Teaching Approach:
Combines business and management fundamentals with creative skills development.Global Recognition:
Member of the Conférence des Grandes Écoles (CGE) and part of the Galileo Global Education group.International Opportunities:
Extensive exchange programs and partnerships for global exposure.Career Support:
Dedicated career services to help students find internships and jobs.Vibrant Campus Life:
Active student clubs and organizations for extracurricular engagement.Academic Programs:
PSB offers a diverse range of academic programs, including:
Undergraduate Programs:
- Master in Management (Grande École program)
- International Bachelor in Management
Master of Science in Management:
- Arts & Cultural Management
- Hospitality Management
- International Finance
- International Management & Global Leadership
- Sustainability & Business Development
- Luxury & Fashion Management
- Marketing Analytics & Data Intelligence
- Purchasing & Supply Chain Management
- Data Management (French)
- Cybersecurity & Management (French)
Executive Education:
- Master of Business Administration (MBA)
- Doctorate of Business Administration (DBA)
- Golden Education's partnership
Other:
- PSB is accredited by various organizations, including AACSB, EQUIS, and AMBA.
- The school has a strong focus on internationalization and encourages students to gain experience abroad.
- PSB has a high professional integration rate, with 85% of graduates finding employment within six months of graduation.
- The school offers a variety of scholarships and financial aid options to support students.
- PSB is located in the heart of Paris, providing students with access to the city's cultural and economic opportunities.
