Business Foundations

Program Overview

The online business foundations graduate certificate equips graduates and working professionals with specialized business knowledge in accounting, finance, marketing, and operations. It provides a foundation for career advancement or a new career path in business. Students will gain an understanding of financial statements, financial markets, marketing strategy, and operational strategy.

Program Outline

Degree Overview:

• Objective:
The online business foundations graduate certificate is designed for graduates who want to pursue a specific area of concentration in business, and working professionals seeking business education credentials to advance their careers or build a foundation for a new one.
• Program Description:
Students will learn the following concepts:
• - Effects of accounting transactions of financial statements: Alternate accounting reporting methods, financial statements, basic cost classifications, and cost analysis procedures.
• - Financial markets: Equity and bond markets, valuation of equity and bonds, time value of money, risk-return analysis, calculation of cost of capital, and valuation of long-term capital budgeting.
• - Marketing strategy: The marketing environment (segmentation, targeting, and positioning) and the marketing mix (product, price, promotion, and distribution).
• - Operational strategy: Designing product and services processes, quality for manufacturing and services organizations, and scheduling and project management.