| Program start date | Application deadline |
| 2024-05-06 | - |
Program Overview
Wilmington University's Bachelor of Science in Marketing equips students with the skills and knowledge to excel in marketing careers. The program combines strategy and technology, focusing on market analytics, integrated communications, and marketing technology. Students develop critical thinking, problem-solving, and communication abilities, preparing them for roles such as marketing analysts, public relations professionals, and marketing managers.
Program Outline
Degree Overview:
Overview:
The Bachelor of Science in Marketing at Wilmington University is designed to provide students with the skills and knowledge necessary to launch a successful career in marketing. The program combines strategy and technology to equip students with the ability to apply advanced marketing strategies using market analytics, integrated communications, and the latest marketing technology.
Objectives:
- Prepare students for careers in marketing, including marketing analyst, public relations professional, digital marketing specialist, or marketing manager.
- Provide students with a strong foundation in marketing principles and practices.
- Develop students' critical thinking, problem-solving, and communication skills.
- Equip students with the skills necessary to use marketing technology effectively.
Program Description:
The Bachelor of Science in Marketing program at Wilmington University is a 120-credit program that can be completed in four years of full-time study. The program includes a core of marketing courses, as well as elective courses that allow students to specialize in a particular area of marketing.
Outline:
Core Courses:
- Marketing Principles
- Marketing Research
- Marketing Management
- Digital Marketing
- Social Media Marketing
- Integrated Marketing Communications
- Marketing Analytics
- Marketing Strategy
Elective Courses:
- Consumer Behavior
- Advertising
- Public Relations
- Sales Management
- Customer Relationship Management
- E-commerce
- Sports Marketing
- Nonprofit Marketing
Course Schedule:
The Bachelor of Science in Marketing program is offered on a traditional classroom schedule and an online schedule. The traditional classroom schedule includes classes that meet once a week for three hours. The online schedule includes classes that meet once a week for two hours and 45 minutes.
Assessment:
Students in the Bachelor of Science in Marketing program are assessed through a variety of methods, including:
- Exams
- Quizzes
- Projects
- Presentations
- Papers
Teaching:
The Bachelor of Science in Marketing program is taught by a faculty of experienced marketing professionals. The faculty use a variety of teaching methods, including:
- Lectures
- Discussions
- Case studies
- Simulations
- Role-playing
Careers:
Graduates of the Bachelor of Science in Marketing program are prepared for a variety of careers in marketing, including:
- Marketing Manager
- Marketing Analyst
- Public Relations Specialist
- Digital Marketing Specialist
- Sales Manager
- Customer Relationship Manager
- E-commerce Manager
- Sports Marketing Manager
- Nonprofit Marketing Manager
Wilmington University
Overview:
Wilmington University is a private, non-profit institution offering a variety of educational programs, both online and in person. Founded in 1968, the university prides itself on providing life-changing education in inclusive learning environments.
Services Offered:
Wilmington University offers a wide range of services to its students, including:
Academic Support:
The university provides resources such as tutoring, writing centers, and academic advising to help students succeed in their studies.Student Services:
Students have access to services like career counseling, financial aid assistance, and health and wellness resources.Student Experience:
The university offers opportunities for student involvement through clubs, organizations, and events.Student Life and Campus Experience:
Key Reasons to Study There:
Flexible Learning:
Wilmington University offers both online and in-person learning options, allowing students to choose the format that best suits their needs.Affordable Education:
The university strives to provide accessible education with affordable tuition rates.Accreditation:
Wilmington University is fully accredited by the Middle States Commission on Higher Education (MSCHE), ensuring the quality of its programs.Caring Community:
The university emphasizes a supportive and inclusive learning environment.Academic Programs:
Wilmington University offers a wide range of academic programs, including:
