B.S. in Marketing

Program Overview

---

Wilmington University's Bachelor of Science in Marketing equips students with the skills and knowledge to excel in marketing careers. The program combines strategy and technology, focusing on market analytics, integrated communications, and marketing technology. Students develop critical thinking, problem-solving, and communication abilities, preparing them for roles such as marketing analysts, public relations professionals, and marketing managers.

Program Outline

Degree Overview:

---

Overview:

The Bachelor of Science in Marketing at Wilmington University is designed to provide students with the skills and knowledge necessary to launch a successful career in marketing. The program combines strategy and technology to equip students with the ability to apply advanced marketing strategies using market analytics, integrated communications, and the latest marketing technology.

---

Objectives:

• Prepare students for careers in marketing, including marketing analyst, public relations professional, digital marketing specialist, or marketing manager.
• Provide students with a strong foundation in marketing principles and practices.
• Develop students' critical thinking, problem-solving, and communication skills.
• Equip students with the skills necessary to use marketing technology effectively.

---

Program Description:

The Bachelor of Science in Marketing program at Wilmington University is a 120-credit program that can be completed in four years of full-time study. The program includes a core of marketing courses, as well as elective courses that allow students to specialize in a particular area of marketing.

---

Outline:

---

Core Courses:

• Marketing Principles
• Marketing Research
• Marketing Management
• Digital Marketing
• Social Media Marketing
• Integrated Marketing Communications
• Marketing Analytics
• Marketing Strategy

---

Elective Courses:

• Consumer Behavior
• Advertising
• Public Relations
• Sales Management
• Customer Relationship Management
• E-commerce
• Sports Marketing
• Nonprofit Marketing

---

Course Schedule:

The Bachelor of Science in Marketing program is offered on a traditional classroom schedule and an online schedule. The traditional classroom schedule includes classes that meet once a week for three hours. The online schedule includes classes that meet once a week for two hours and 45 minutes.

---

Assessment:

Students in the Bachelor of Science in Marketing program are assessed through a variety of methods, including:

• Exams
• Quizzes
• Projects
• Presentations
• Papers

---

Teaching:

The Bachelor of Science in Marketing program is taught by a faculty of experienced marketing professionals. The faculty use a variety of teaching methods, including:

• Lectures
• Discussions
• Case studies
• Simulations
• Role-playing

---

Careers:

Graduates of the Bachelor of Science in Marketing program are prepared for a variety of careers in marketing, including:

• Marketing Manager
• Marketing Analyst
• Public Relations Specialist
• Digital Marketing Specialist
• Sales Manager
• Customer Relationship Manager
• E-commerce Manager
• Sports Marketing Manager
• Nonprofit Marketing Manager