Undergraduate Certificate in Esports

Program Overview

Wilmington University's Esports Certificate program offers a comprehensive introduction to the esports industry, combining business, technology, entrepreneurship, and digital media. Students gain specialized knowledge in esports events, data analysis, and industry skills, preparing them for careers in esports and related fields. The program is 100% online, with flexible schedules and expert faculty, and provides opportunities for customization and stackable credentials.

Program Outline

Degree Overview:

• Overview: Wilmington University's 100% online Esports Certificate program is the only one of its kind in Delaware.
It provides students with an introduction to esports, incorporating the disciplines of business, technology, entrepreneurship, and digital media. Students who complete this certificate will be prepared to understand and participate in the global expansion of esports.
• Objectives:
• Gain targeted esports knowledge and build valuable cross-industry career skills.
• Customize studies by choosing one of seven specialized electives.
• Pursue a standalone credential or stackable credentials towards an A.A. or B.A.
degree.

Outline:

• Content:
• Esports Events & Production
• Esports & Data
• Information Technology
• Business Strategy
• Social Media
• Critical Thinking and Problem Solving
• Market Analysis, Strategies, and Techniques
• Structure:
• 100% online program
• 18-credit certificate program
• Six credits of esports-specific coursework
• Nine credits of industry skill-based curriculum
• Flexible career opportunities both within and outside of esports
• Course Schedule:
• Classes start every 8 weeks
• Next start date is May 06
• Modules:
• Esports Events & Production:
• Overview of the esports industry
• Planning and executing esports events
• Managing esports teams and players
• Esports & Data:
• Collection and analysis of esports data
• Use of data to improve esports performance
• Data visualization and storytelling
• Information Technology:
• Introduction to computer hardware and software
• Networking and cybersecurity
• Data management and analysis
• Business Strategy:
• Principles of business management
• Marketing and finance
• Strategic planning and decision-making
• Social Media:
• Importance of social media in esports
• Social media marketing and communication
• Social media measurement and analytics
• Critical Thinking and Problem Solving:
• Skills to analyze and solve problems
• Critical thinking and decision-making
• Creative and innovative thinking
• Market Analysis, Strategies, and Techniques:
• Researching and understanding the esports market
• Developing and implementing esports marketing strategies
• Measuring and evaluating the effectiveness of esports marketing campaigns

Assessment:

• Assessment Methods:
• Exams
• Quizzes
• Projects
• Papers
• Presentations

Teaching:

• Teaching Methods:
• Online lectures
• Discussion forums
• Group projects
• Individual assignments
• Faculty:
• Expert faculty with experience in esports, business, technology, and education
• Unique Approaches:
• Partnership with Futures First Gaming (FFG)
• Dual-Credit ADVANTAGE™ Program
• 100% online program with flexible schedules

Careers:

• Potential Career Paths:
• Esports Program Coordinator
• Event Production Manager
• Marketing Manager
• Social Media Manager
• Communications Coordinator