Program Overview
This marketing program equips students with the knowledge and skills to manage marketing campaigns, improve creativity and communication, and work independently or in teams. Through a combination of theoretical and practical learning, students develop expertise in market research, consumer behavior, digital marketing, and brand management, preparing them for careers in various marketing roles.
Program Outline
Degree Overview:
This program is designed to equip students with the knowledge and skills necessary to manage the marketing of a business or the marketing of products and services. Students will develop their creativity, efficiency, interpersonal and communication skills, enabling them to work independently and as part of a team to create successful marketing campaigns.
Objectives:
- Manage the marketing of a business or the marketing of products and services.
- Improve their creativity and efficiency as well as their interpersonal and communication skills.
- Work both independently and as members of a team creating successful marketing campaigns.
Outline:
- Course Schedule:
- Semester 1:
- Marketing Research and Analysis
- Marketing Communications
- Consumer Behavior
- Marketing Strategy
- Digital Marketing
- Semester 2:
- Marketing Management
- Strategic Planning
- Brand Management
- Advertising and Promotion
- Marketing Ethics
- Modules:
- Marketing Research and Analysis: Provides students with the knowledge and skills necessary to conduct market research and analyze data to make informed marketing decisions.
- Marketing Communications: Covers the principles of marketing communications, including advertising, public relations, social media, and event marketing.
- Consumer Behavior: Explores the psychological, social, and cultural factors that influence consumer behavior.
- Marketing Strategy: Provides students with the knowledge and skills necessary to develop and implement marketing strategies.
- Digital Marketing: Covers the principles of digital marketing, including search engine optimization, social media marketing, and email marketing.
- Marketing Management: Provides students with the knowledge and skills necessary to manage the marketing function of a business.
- Strategic Planning: Covers the principles of strategic planning, including setting goals, developing strategies, and implementing plans.
- Brand Management: Provides students with the knowledge and skills necessary to manage brands and build brand equity.
Teaching:
- Teaching Methods:
- The program combines theoretical knowledge with practical experience.
- Lecturers use a variety of teaching methods, including lectures, case studies, group projects, and simulations.
- Faculty: The program is taught by experienced faculty members who are experts in marketing.
- Unique Approaches: The program offers a unique opportunity for students to work on real-world marketing projects.
Careers:
Graduates of the program will be able to work in a variety of marketing roles, including:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Marketing Consultant