Bachelor of Communication (Strategic Communication) Bachelor of International Studies

Program Overview

The Bachelor of Communication (Strategic Communication) at UTS equips students with skills for careers in advertising, public relations, and related fields. Taught by industry professionals and researchers, the program emphasizes practical campaign development, copywriting, and media relations. Students can enhance their professional training by pursuing a second major or studying abroad, preparing them for a range of communication roles in diverse industries.

Program Outline

Degree Overview:

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate. This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University. The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

Outline:

Typical study program

The typical course program is shown below for students commencing in Autumn session with the German Language and Culture major, and completing the Language, Culture & the Professional World pathway or the International Honours pathway. All students choose a second major stream when enrolling in their first session. This 18-credit-point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production). Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five subjects). Students wishing to complete 30 credit point of electives should request this via erequest.

Careers:

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries. Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.