Bachelor of Communication (Media Business) Bachelor of Creative Intelligence and Innovation

Program Overview

The Bachelor of Communication (Media Business) equips students with the core management and communication skills for leadership in media industries. Through a transdisciplinary approach, the program provides a foundation in communication and media business, allowing students to specialize in a particular area of interest. Graduates are prepared for a variety of careers in the media business industry, including media management, marketing, public relations, advertising, and journalism.

Program Outline

Degree Overview:

• Overview: The Bachelor of Communication (Media Business) has been designed to help students cultivate the core management and communication skills for leadership in media industries.
In response to industry demand, the Bachelor of Communication (Media Business) has been created for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more. This course equips students with the necessary business skills to be successful in their chosen field. With a basis in ethical and effective practice, they develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation.
• Objectives: The program aims to provide students with the knowledge, skills, and abilities necessary to succeed in the media business industry.
• Program Design: Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

Outline:

• Program Structure: The course is a four-year, full-time program that includes a combination of core subjects, major subjects, elective subjects, and a creative intelligence and innovation core.
• Program Content: The core subjects provide a foundation in the fundamental principles of communication and media business, while the major subjects allow students to specialise in a particular area of interest.
The elective subjects provide students with the opportunity to explore their interests and develop their skills in a variety of areas. The creative intelligence and innovation core subjects provide students with the skills and knowledge necessary to be successful in the rapidly changing media landscape.
• Course Schedule: The program includes a variety of course modules, including: Citizenship and Communication, Media Law and Ethics, People and Organisations, Digital Literacies, Media Influence, Branding and Reputation, Digital Media Industries, Communicating Difference, Creative Entrepreneurship, Fundamentals of Business Finance, The Media Business, Industry Innovation Project, Innovation Internship A, Innovation Internship B, Transdisciplinary Practice at the Cutting Edge, Creative Intelligence Capstone.
• Module Descriptions: The course modules cover a wide range of topics, including: the history and theory of communication, media law and ethics, media production, media management, and media research.

Assessment:

• Assessment Methods: Students will be assessed through a variety of methods, including exams, essays, quizzes, presentations, and projects.
• Assessment Criteria: Students will be assessed on their knowledge, skills, and abilities in the areas of communication, media business, and creative intelligence and innovation.

Teaching:

• Teaching Methods: The program will be taught using a variety of teaching methods, including lectures, tutorials, workshops, and online learning.
• Faculty: The program will be taught by a team of experienced faculty members from the Faculty of Arts and Social Sciences and the Faculty of Business.
• Unique Approaches: The program includes a number of unique approaches to teaching and learning, such as the use of industry guest speakers, real-world projects, and self-initiated proposals.

Careers:

• Career Paths: Graduates of the program will be prepared for a variety of careers in the media business industry, including: media management, marketing, public relations, advertising, and journalism.
• Career Opportunities: Graduates of the program will be eligible for a variety of career opportunities, including: media manager, marketing manager, public relations manager, advertising manager, and journalist.
• Career Outcomes: Graduates of the program have gone on to successful careers in a variety of media businesses, including: film and television, advertising, music, and publishing.