Bachelor of Communication (Digital and Social Media) Bachelor of International Studies

Program Overview

The Bachelor of Communication (Digital and Social Media) at UTS equips students with technological literacy, cultural awareness, and innovation skills to analyze and develop solutions using digital media technologies. The program combines a professional degree with language and culture studies, offering a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Graduates will have a substantial portfolio of work and be prepared for careers in the growing field of digital and social media.

Program Outline

Degree Overview:

Overview:

• The Bachelor of Communication (Digital and Social Media) at UTS is one of the first communication courses to focus on social media and digital technologies.
• The program equips students with technological literacy, cultural awareness, and innovation skills to analyze and develop solutions to problems using digital media technologies.
• Students develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), data visualization, and analysis.

Objectives:

• The program aims to provide students with a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway.
• Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication.
• Graduates will have built a substantial portfolio of work to present to employers and assist their entry into the job market.

Outline:

Program Content:

• The program combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.
• Through case study analysis and applied learning, the program offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway.

Program Structure:

• The typical course program is shown below for students commencing in Autumn session with the German Language and Culture major, and completing the Language, Culture & the Professional World pathway or the International Honours pathways.
• All students choose a second major stream when enrolling in their first session.
This 18-credit-point stream consists of three major subjects from another major.

Course Schedule:

• Year 1
• See typical study program.
• Year 2
• See typical study program.
• Year 3
• See typical study program.
• Year 4
• See typical study program.
• Year 5

Teaching:

Teaching Methods:

• Case study analysis
• Applied learning

Unique Approaches:

• The program offers the opportunity to undertake studies at an overseas University.
• Students can choose a second major stream, consisting of three major subjects from another major.
• Students can choose to complete the Language, Culture & Global Exchange pathway, which includes an internship and a 6-month global exchange at any UTS partner university.

Careers:

Potential Career Paths:

• Social media manager
• UX/UI designer
• Digital campaign manager
• Prototype designer
• Digital entrepreneur
• Digital marketing specialist
• Policy analyst
• Communications officer

Opportunities:

• The program offers a range of opportunities for professional development, including internships and global exchange programs.
• Graduates will be equipped with the skills and knowledge to pursue careers in the growing field of digital and social media.

Outcomes:

• Graduates will have a deep understanding of digital and social media, and will be able to apply their skills to a range of careers in the field.
• Graduates will be able to think critically, solve problems, and communicate effectively in a digital environment.