Bachelor of Communication (Media Business)
| Program start date | Application deadline |
| 2024-08-05 | - |
Program Overview
The Bachelor of Communication (Media Business) program at UTS equips students with the skills and knowledge for leadership roles in media businesses. It combines core management and communication skills with a focus on the business aspects of media production, including film, television, advertising, and more. Graduates are prepared for careers in business development, strategic planning, promotion, policy, and consultancy in the media industry.
Program Outline
Degree Overview:
The Bachelor of Communication (Media Business) program at UTS is designed to equip students with the necessary skills and knowledge for leadership roles in contemporary media businesses. It combines core management and communication skills with a focus on the business aspects of media production, including film, television, advertising, music, games, online content, and more.
Objectives:
- Develop a comprehensive understanding of the ethical and legal responsibilities involved in media processes and content creation.
- Gain expertise in the fundamentals of business best practices, including management, finance, and marketing.
- Acquire practical skills in harnessing the reach and influence of digital distribution channels.
- Cultivate the ability to navigate dynamic media environments and establish sustainable, ethical practices.
- Build a portfolio of work to enhance job market competitiveness.
Outline:
Year 1
- Autumn Session:
- Citizenship and Communication
- Media Law and Ethics
- People and Organisations
- Spring Session:
- Digital Literacies
- Media Influence
Year 2
- Autumn Session:
- Communicating Difference
- Digital Media Industries
- Branding and Reputation
- Spring Session:
- Creative Entrepreneurship
Year 3
- Autumn Session:
- Fundamentals of Business Finance
- Spring Session:
Careers:
The program prepares students for various career opportunities in the media industry, including business development, strategic planning, promotion, policy, and consultancy. Graduates may find employment in music companies, television and film production companies, advertising agencies, games companies, online and web platforms, and other related fields.
University of Technology Sydney
Overview:
University of Technology Sydney (UTS) is a public university located in Sydney, Australia. It is known for its focus on practical, industry-relevant education and its strong research output. UTS is ranked among the top 100 universities in the world and is recognized as Australia's top university for research impact.
Services Offered:
UTS offers a wide range of services to its students, including:
Academic Support:
Academic advisors, tutoring services, and learning resources to help students succeed in their studies.Career Development:
Career counseling, job search assistance, and internship opportunities to prepare students for their future careers.Student Life:
A vibrant campus community with clubs, societies, and social events to enhance the student experience.Health and Wellbeing:
Counseling services, health clinics, and support programs to promote student well-being.Accommodation:
On-campus housing options for students seeking convenient and comfortable living arrangements.Library:
A comprehensive library with extensive resources, study spaces, and technology support.Student Life and Campus Experience:
UTS offers a dynamic campus experience with a strong sense of community. Students can participate in a variety of clubs and societies, attend social events, and engage in leadership opportunities. The university's central location in Sydney provides easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Industry-Relevant Education:
UTS focuses on practical, hands-on learning that prepares students for real-world careers.Strong Research Output:
The university is recognized for its high-quality research, particularly in areas like artificial intelligence, data science, and robotics.Global Rankings:
UTS consistently ranks among the top universities in the world, demonstrating its commitment to academic excellence.Vibrant Campus Community:
Students can enjoy a lively campus environment with a wide range of clubs, societies, and social events.Central Location:
UTS is located in the heart of Sydney, providing easy access to the city's amenities and employment opportunities.Academic Programs:
UTS offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Analytics and Data Science
Business
Communication
Design, Architecture and Building
Education
Engineering
Health
Information Technology
International Studies
Law
Science
Transdisciplinary Innovation
Other:
UTS is committed to social justice and sustainability, with initiatives focused on supporting Indigenous education and research, promoting diversity and inclusion, and addressing environmental challenges. The university also offers a range of short courses and microcredentials for individuals seeking to upskill or enhance their career prospects.
