Bachelor of Communication (Media Business)

Program Overview

The Bachelor of Communication (Media Business) program at UTS equips students with the skills and knowledge for leadership roles in media businesses. It combines core management and communication skills with a focus on the business aspects of media production, including film, television, advertising, and more. Graduates are prepared for careers in business development, strategic planning, promotion, policy, and consultancy in the media industry.

Program Outline

Degree Overview:

The Bachelor of Communication (Media Business) program at UTS is designed to equip students with the necessary skills and knowledge for leadership roles in contemporary media businesses. It combines core management and communication skills with a focus on the business aspects of media production, including film, television, advertising, music, games, online content, and more.

Objectives:

• Develop a comprehensive understanding of the ethical and legal responsibilities involved in media processes and content creation.
• Gain expertise in the fundamentals of business best practices, including management, finance, and marketing.
• Acquire practical skills in harnessing the reach and influence of digital distribution channels.
• Cultivate the ability to navigate dynamic media environments and establish sustainable, ethical practices.
• Build a portfolio of work to enhance job market competitiveness.

Outline:

Year 1

• Autumn Session:
• Citizenship and Communication
• Media Law and Ethics
• People and Organisations
• Spring Session:
• Digital Literacies
• Media Influence

Year 2

• Autumn Session:
• Communicating Difference
• Digital Media Industries
• Branding and Reputation
• Spring Session:
• Creative Entrepreneurship

Year 3

• Autumn Session:
• Fundamentals of Business Finance
• Spring Session:

Careers:

The program prepares students for various career opportunities in the media industry, including business development, strategic planning, promotion, policy, and consultancy. Graduates may find employment in music companies, television and film production companies, advertising agencies, games companies, online and web platforms, and other related fields.