| Program start date | Application deadline |
| 2024-02-05 | - |
| 2024-07-22 | - |
Program Overview
The Graduate Certificate in Marketing provides a comprehensive understanding of marketing principles, including market analysis, strategy formulation, customer behavior, and data-driven insights. Designed for professionals seeking a general knowledge of marketing, the program offers flexible study options and prepares students for management-level positions in various industries and government agencies.
Program Outline
Degree Overview:
The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Leveraging the research expertise of the Marketing faculty, the program provides students with contemporary knowledge to analyze markets and formulate strategies that connect with industry and best practice. Students are given the opportunity to consider topics that include marketing communications, marketing management, customer experience and behaviour, and data-driven insights. This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options, including full-time or part-time study options and studying over Autumn or Spring sessions.
Outline:
The course comprises 24 credit points of study and consists of four core subjects:
- Marketing Management (6 credit points)
- Customer Experience and Behavior (6 credit points)
- Data-Driven Insights (6 credit points)
Careers:
Career options include management-level positions in industry or government.
University of Technology Sydney
Overview:
University of Technology Sydney (UTS) is a public university located in Sydney, Australia. It is known for its focus on practical, industry-relevant education and its strong research output. UTS is ranked among the top 100 universities in the world and is recognized as Australia's top university for research impact.
Services Offered:
UTS offers a wide range of services to its students, including:
Academic Support:
Academic advisors, tutoring services, and learning resources to help students succeed in their studies.Career Development:
Career counseling, job search assistance, and internship opportunities to prepare students for their future careers.Student Life:
A vibrant campus community with clubs, societies, and social events to enhance the student experience.Health and Wellbeing:
Counseling services, health clinics, and support programs to promote student well-being.Accommodation:
On-campus housing options for students seeking convenient and comfortable living arrangements.Library:
A comprehensive library with extensive resources, study spaces, and technology support.Student Life and Campus Experience:
UTS offers a dynamic campus experience with a strong sense of community. Students can participate in a variety of clubs and societies, attend social events, and engage in leadership opportunities. The university's central location in Sydney provides easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Industry-Relevant Education:
UTS focuses on practical, hands-on learning that prepares students for real-world careers.Strong Research Output:
The university is recognized for its high-quality research, particularly in areas like artificial intelligence, data science, and robotics.Global Rankings:
UTS consistently ranks among the top universities in the world, demonstrating its commitment to academic excellence.Vibrant Campus Community:
Students can enjoy a lively campus environment with a wide range of clubs, societies, and social events.Central Location:
UTS is located in the heart of Sydney, providing easy access to the city's amenities and employment opportunities.Academic Programs:
UTS offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Analytics and Data Science
Business
Communication
Design, Architecture and Building
Education
Engineering
Health
Information Technology
International Studies
Law
Science
Transdisciplinary Innovation
Other:
UTS is committed to social justice and sustainability, with initiatives focused on supporting Indigenous education and research, promoting diversity and inclusion, and addressing environmental challenges. The university also offers a range of short courses and microcredentials for individuals seeking to upskill or enhance their career prospects.
Entry Requirements:
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. All applicants who do not meet the academic requirement may still be considered on the basis of: a minimum of at least four years full time, or equivalent, relevant work experience. The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.
