Graduate Certificate in Marketing

Program Overview

The Graduate Certificate in Marketing provides a comprehensive understanding of marketing principles, including market analysis, strategy formulation, customer behavior, and data-driven insights. Designed for professionals seeking a general knowledge of marketing, the program offers flexible study options and prepares students for management-level positions in various industries and government agencies.

Program Outline

Degree Overview:

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Leveraging the research expertise of the Marketing faculty, the program provides students with contemporary knowledge to analyze markets and formulate strategies that connect with industry and best practice. Students are given the opportunity to consider topics that include marketing communications, marketing management, customer experience and behaviour, and data-driven insights. This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options, including full-time or part-time study options and studying over Autumn or Spring sessions.

Outline:

The course comprises 24 credit points of study and consists of four core subjects:

• Marketing Management (6 credit points)
• Customer Experience and Behavior (6 credit points)
• Data-Driven Insights (6 credit points)

Careers:

Career options include management-level positions in industry or government.