Graduate Diploma in Strategic Communication

Program Overview

The Graduate Diploma of Strategic Communication from UTS provides an in-depth exploration of public communication practices, combining theoretical and practical perspectives. It equips students with the skills to develop and implement strategic communication campaigns, informed by research, analysis, and ethical considerations. Graduates are prepared for careers in various sectors, including corporate, government, non-profit, and marketing communication.

Program Outline

Degree Overview:

This Graduate Diploma of Strategic Communication provides an in-depth academic inquiry into public communication practices. It is of immense relevance for candidates seeking a career in the corporate world, government organizations, politics, health-related sectors, non-profits or marketing communication, and for communication experts seeking career growth. The course incorporates both theoretical and hands-on perspectives on present-day subjects like audience analysis through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation. The world of strategic communication is swiftly transforming owing to digitalization, comprehensive analysis of 'big data,' innovative platforms and channels, accompanied by changing attitudes and issues. These transformations instigate modifications in methods and introduce novel ethical considerations. The University of Technology Sydney (UTS) Graduate Diploma in Strategic Communication draws upon cutting-edge research and is taught jointly by accomplished academicians and eminent industry stalwarts.

Objectives:

• Cultivate a sophisticated grasp of human communication, informed by social psychology, sociology, semiotics, cultural studies, and related disciplines
• Acquire the ability to synthesize communication concepts and applications
• Foster the capacity to craft communication strategies anchored in thorough research and rigorous analysis
• Sharpen a sensitivity to ethical and legal issues intertwined with the media and communication landscape
• Cultivate a keen sensitivity to factors of inclusion, equity, social justice
• Enhance the capacity to formulate communication approaches reflecting multicultural and global perspectives
• Acquire hands-on expertise to translate strategic communication principles into the resolution of pressing organizational and societal problems and challenges

Outline:

Year 1:

Autumn Session

• Exploring Human Communication: Theories and Practice
• Strategic Communication and Integration

Spring Session

• Influence in the Digital World
• Understanding and Engaging Audiences

Year 2

Autumn Session

• Strategic Communication and Integration
• Understanding and Engaging Audiences

Spring Session

Careers:

Graduates are well-prepared to seek employment opportunities in corporate, governmental, political, non-profit, and marketing communication environments, advertising, public relations or integrated communication. This includes positions relating to marketing and promotion, stakeholder engagement, employee communication, healthcare, community relations, media relations, public affairs, and so on.