Master of Strategic Communication (Extension)

Program Overview

The Master of Strategic Communication (Extension) from UTS provides advanced training in public communication practices for professionals seeking senior roles in various communication fields. The program combines theoretical and practical perspectives on current issues, including data analysis, digital media, and research-informed communication. Graduates are equipped to navigate the evolving communication landscape and excel in positions such as corporate communication, public relations, and marketing.

Program Outline

Degree Overview:

The Master of Strategic Communication (Extension)

provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation. The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

Outline:

The course totals 96 credit points of study consisting of six core subjects (48 credit points) and six electives (48 credit points). Full-time students are required to undertake 24 credit points a session.

Careers:

Graduates of this course are equipped to work in senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, health, community relations, media relations, and public affairs.