| Program start date | Application deadline |
| 2024-02-05 | - |
| 2024-07-22 | - |
Program Overview
The Master of Sport Management (Extension) degree provides advanced insights into the sport industry, equipping students with professional skills and knowledge for leadership positions. The program covers a comprehensive range of topics, including business, marketing, governance, and social impact. Delivered through flexible learning methods, it is suitable for working professionals and international students, offering additional elective choices for specialization.
Program Outline
Degree Overview:
The Master of Sport Management (Extension) degree provides advanced insights into the operation of the sport industry, both in Australia and internationally. The course is designed to develop professional skills and knowledge to equip students for collaborative and leadership positions in the fast-growing, increasingly complex sport sector. With this in mind, the program includes subjects that develop a critical understanding of sport management across the areas of business, globalisation, governance, marketing, media, development, technology, innovation, and social impact. Importantly, the course is designed for students from diverse backgrounds and delivered using flexible learning methods, making it suitable for working professionals as well as domestic and international students. In comparison to the standard Master's course, the additional elective subject choices in the extension program provide an opportunity to specialize more deeply in sports management and related fields, and further enhance students' business skills, professional practice, specialist knowledge, and capabilities.
Objectives:
- Are effective, collaborative, and responsive professionals who are capable of managing, leading and inspiring in the field of sport management.
- Exhibit reflective critical thinking to optimize decision making and positive change through creative, evidence-based solutions.
- Take personal, social, and ethical responsibility for their contribution to the sport industry.
- Acquire knowledge of methods to increase managerial performance and positive social impact through sport.
- Advance professional relationships through teamwork and engagement in a multi-faceted and diverse sport environment.
- Demonstrate cultural competency across a variety of sports and social settings.
Outline:
Course Content:
The program covers a comprehensive range of topics in sport management, including:
- Business and Economics in Sport
- Global Sport Business
- Digital Sport Marketing and Communications
- Ethics and Human Resources in Sport
- Sport Facility Management
- Event Management
- Sport Finance and Fundraising
- Sport Policy and Development
- Sport Law and Regulation
- Sport Psychology and Performance
Structure:
The Master of Sport Management (Extension) is a two-year full-time or four-year part-time program. The course consists of 12 core subjects (72 credit points), two elective subjects (12 credit points), and either an Industry Research Project or Internship Experience (12 credit points).
Course Schedule:
First Year
- Autumn Session: Business and Social Impact, Creative Problem Solving, Sport for Social Impact, Sport Governance and Integrity
- Spring Session: Sport Business, Sport, Events and Globalisation, Fundraising and Revenue Streams for Sports, Events, and Not-for-Profits
Second Year
- Autumn Session: Legal Issues for Sports, Events, and Not-for-Profits, Diversity and Inclusion, Managing Staff and Volunteers
- Spring Session: Career and Portfolio Planning, Event Management
Third Year
- Autumn Session: Industry Research Project or Internship Experience
- Spring Session: Industry Research Project or Internship Experience
Assessment:
Students are assessed through a variety of methods, including:
- Assignments
- Case Studies
- Presentations
- Exams
- Research Projects
Teaching:
Teaching Methods:
The program is delivered using a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Online Learning
- Guest Speakers
- Field Trips
Faculty:
The program is taught by a team of experienced academics and industry professionals. The faculty has expertise in a wide range of areas, including:
- Sport Management
- Business
- Law
- Economics
- Psychology
- Sociology
Careers:
The Master of Sport Management (Extension) prepares graduates for careers in a variety of sport-related fields, including:
- Sport Management
- Event Management
- Marketing
- Communications
- Public Relations
- Sponsorship
- Ticketing
- Operations
- Governance
- Development
- Research
