| Program start date | Application deadline |
| 2024-02-05 | - |
| 2024-07-22 | - |
| 2024-08-05 | - |
| 2024-07-29 | - |
| 2024-12-02 | - |
| 2024-08-02 | - |
| 2024-07-15 | - |
Program Overview
The Master of Marketing program at UTS equips students with contemporary knowledge and skills to navigate the dynamic marketing landscape. Through a combination of theoretical and practical components, the program covers essential topics such as digital marketing, data analytics, customer experience, and marketing for social good. Graduates are well-prepared for a wide range of marketing roles in various industries, including marketing management, brand management, and digital marketing.
Program Outline
Degree Overview:
The Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyze markets and formulate strategies that connect with industry and best practice. The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course allows students to complement their existing skill set, fostering the development and support of their career aspirations.
Outline:
- Digital Marketing and Social Media
- Data-Driven Insights
- Customer Experience
- Marketing Analytics
- Advertising and Communications
- Marketing for Social Good
- Omnichannel Marketing
- Strategy and Leadership
- Innovation and Creativity
- Marketing Research
- Pricing and Revenue Management
- Branding and Consumer Insights
Teaching:
The program is taught by a team of experienced marketing academics and industry professionals. The program's teaching methods include lectures, tutorials, workshops, and case studies. The program also incorporates a strong practical component, which includes internships and industry projects.
Careers:
Graduates of the Master of Marketing program are qualified for a wide range of marketing roles in a variety of industries, including:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Market Research Analyst
- Advertising Manager
- Public Relations Manager
- Event Marketing Manager
- Corporate Communications Manager
University of Technology Sydney
Overview:
University of Technology Sydney (UTS) is a public university located in Sydney, Australia. It is known for its focus on practical, industry-relevant education and its strong research output. UTS is ranked among the top 100 universities in the world and is recognized as Australia's top university for research impact.
Services Offered:
UTS offers a wide range of services to its students, including:
Academic Support:
Academic advisors, tutoring services, and learning resources to help students succeed in their studies.Career Development:
Career counseling, job search assistance, and internship opportunities to prepare students for their future careers.Student Life:
A vibrant campus community with clubs, societies, and social events to enhance the student experience.Health and Wellbeing:
Counseling services, health clinics, and support programs to promote student well-being.Accommodation:
On-campus housing options for students seeking convenient and comfortable living arrangements.Library:
A comprehensive library with extensive resources, study spaces, and technology support.Student Life and Campus Experience:
UTS offers a dynamic campus experience with a strong sense of community. Students can participate in a variety of clubs and societies, attend social events, and engage in leadership opportunities. The university's central location in Sydney provides easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Industry-Relevant Education:
UTS focuses on practical, hands-on learning that prepares students for real-world careers.Strong Research Output:
The university is recognized for its high-quality research, particularly in areas like artificial intelligence, data science, and robotics.Global Rankings:
UTS consistently ranks among the top universities in the world, demonstrating its commitment to academic excellence.Vibrant Campus Community:
Students can enjoy a lively campus environment with a wide range of clubs, societies, and social events.Central Location:
UTS is located in the heart of Sydney, providing easy access to the city's amenities and employment opportunities.Academic Programs:
UTS offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Analytics and Data Science
Business
Communication
Design, Architecture and Building
Education
Engineering
Health
Information Technology
International Studies
Law
Science
Transdisciplinary Innovation
Other:
UTS is committed to social justice and sustainability, with initiatives focused on supporting Indigenous education and research, promoting diversity and inclusion, and addressing environmental challenges. The university also offers a range of short courses and microcredentials for individuals seeking to upskill or enhance their career prospects.
Entry Requirements:
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline. International studentsVisa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Language Proficiency Requirements:
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
