Master of Marketing

Program Overview

The Master of Marketing program at UTS equips students with contemporary knowledge and skills to navigate the dynamic marketing landscape. Through a combination of theoretical and practical components, the program covers essential topics such as digital marketing, data analytics, customer experience, and marketing for social good. Graduates are well-prepared for a wide range of marketing roles in various industries, including marketing management, brand management, and digital marketing.

Program Outline

Degree Overview:

The Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyze markets and formulate strategies that connect with industry and best practice. The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course allows students to complement their existing skill set, fostering the development and support of their career aspirations.

Outline:

• Digital Marketing and Social Media
• Data-Driven Insights
• Customer Experience
• Marketing Analytics
• Advertising and Communications
• Marketing for Social Good
• Omnichannel Marketing
• Strategy and Leadership
• Innovation and Creativity
• Marketing Research
• Pricing and Revenue Management
• Branding and Consumer Insights

Teaching:

The program is taught by a team of experienced marketing academics and industry professionals. The program's teaching methods include lectures, tutorials, workshops, and case studies. The program also incorporates a strong practical component, which includes internships and industry projects.

Careers:

Graduates of the Master of Marketing program are qualified for a wide range of marketing roles in a variety of industries, including:

• Marketing Manager
• Brand Manager
• Digital Marketing Manager
• Social Media Manager
• Market Research Analyst
• Advertising Manager
• Public Relations Manager
• Event Marketing Manager
• Corporate Communications Manager