| Program start date | Application deadline |
| 2024-02-05 | - |
| 2024-07-22 | - |
| 2024-08-05 | - |
| 2024-07-29 | - |
| 2024-12-02 | - |
| 2024-08-02 | - |
| 2024-07-15 | - |
Program Overview
The Master of Marketing program at UTS equips students with contemporary knowledge and skills to navigate the dynamic marketing landscape. Through a combination of theoretical and practical components, the program covers essential topics such as digital marketing, data analytics, customer experience, and marketing for social good. Graduates are well-prepared for a wide range of marketing roles in various industries, including marketing management, brand management, and digital marketing.
Program Outline
Degree Overview:
The Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyze markets and formulate strategies that connect with industry and best practice. The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course allows students to complement their existing skill set, fostering the development and support of their career aspirations.
Outline:
- Digital Marketing and Social Media
- Data-Driven Insights
- Customer Experience
- Marketing Analytics
- Advertising and Communications
- Marketing for Social Good
- Omnichannel Marketing
- Strategy and Leadership
- Innovation and Creativity
- Marketing Research
- Pricing and Revenue Management
- Branding and Consumer Insights
Teaching:
The program is taught by a team of experienced marketing academics and industry professionals. The program's teaching methods include lectures, tutorials, workshops, and case studies. The program also incorporates a strong practical component, which includes internships and industry projects.
Careers:
Graduates of the Master of Marketing program are qualified for a wide range of marketing roles in a variety of industries, including:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Market Research Analyst
- Advertising Manager
- Public Relations Manager
- Event Marketing Manager
- Corporate Communications Manager
Entry Requirements:
Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline. International studentsVisa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Language Proficiency Requirements:
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
