Master of Sports Administration (MSA)

Program Overview

The University of West Florida's online Master of Science in Administration: Sport Administration program equips students with expert-level skills in sport analytics, finance, marketing, and management. Led by renowned faculty with industry connections, the program offers a comprehensive curriculum that prepares graduates for careers as sports statistical analysts, financial analysts, and marketing and advertising managers. Small class sizes and personalized attention ensure students gain the knowledge and skills necessary for success in the sport industry.

Program Outline

Degree Overview:

Build a rewarding career in a field you’re passionate about with the online Master of Science in Administration: Sport Administration from the University of West Florida. This program delivers the expert-level skills needed for utilizing sport analytics to generate optimal results for your organization. As you complete your master’s degree, you’ll explore the analytical side of sport finance, ticket pricing and sport gambling while learning to communicate analytical data professionally and make effective managerial decisions.

Outline:

Core

• GEB 5872 - MBA Foundations: Financial Management I
• GEB 5875 - MBA Foundations: Management Skills and Applications
• MAN 6156 - Management and Organizational Behavior

Sport Administration Specialization - Business Core

• GEB 5873 - MBA Foundations: Financial Management II
• GEB 5870 - MBA Foundations: E-Business Systems
• GEB 5876 - MBA Foundations: Marketing Management
• GEB 5879 - MBA Foundations: Business Analytics

Sport Administration Specialization - Sport Core

• SPM 6163 - Applied Sport Management: Management
• SPM 6308 - Applied Sport Management: Marketing
• SPM 5708 - Sport Analytics
• Choose one:
• SPM 6947 - Internship
• SPM 6946 - Capstone

Data Emphasis Courses

• STA 4012 - Data Awareness
• STA 4091 - Data Fluency

Elective Courses

(Choose two of the following or one approved by advisor)

• SPM 5166 - Esports Management
• SPM 5056 - Sport Betting
• SPM 5205 - Environmental Sustainability in Sport

Teaching:

• Small class sizes allow for one-on-one attention from educators to ensure you gain the knowledge and skills it takes for success in the sport industry.
• Study a sport analytics textbook authored by Professor Gil Fried.
• Courses for the online M.S.A.
in Sport Administration program are taught by faculty who are driven to help you find internship placements through their connections in the sport industry.
• The department chair, Professor Gil Fried, created some of the top graduate programs for the University of San Francisco, Columbia and the University of New Haven before launching this online sport administration master’s program.
• Additionally, the curriculum offers courses from the College of Business, the Hal Marcus College of Science and Engineering (HMCSE) and the College of Education and Professional Studies (CEPS) to ensure you gain a well-rounded perspective you can apply to the industry.

Careers:

• Sports Statistical Analysts
• Financial Analysts
• Marketing and Advertising Managers