Program Overview
The Strategic Business Development Master's Program equips graduates with the knowledge and skills to excel in middle and upper management roles in various businesses. Through a combination of theoretical frameworks, practical simulations, and interactive learning, the program emphasizes strategic analysis, business planning, and implementation. Graduates are prepared for careers in business development, consulting, project management, and other fields, with a focus on digitalization, sustainability, and international business.
Program Outline
Degree Overview:
The Strategic Business Development Master's Program equips graduates to operate at middle and upper management-level positions in various businesses, including multinational corporations, consulting firms, manufacturing and service-based enterprises, and entrepreneurial ventures. It provides in-depth knowledge and skills in strategic analysis, business planning, and implementation. The program emphasizes the use of theoretical frameworks, practical simulations, projects, group work, and presentations to foster interactive and applicable learning.
Objectives:
- Understand the role of strategic management in managerial work
- Utilize strategic analysis and decision-making tools
- Develop business models and strategies for business growth and innovation
- Implement strategies effectively in a dynamic business environment
- Gain expertise in project management, change management, organizational systems, and network management
- Comprehend the significance of digitalization, sustainability, and ethics in business development
- Develop proficiency in working in international environments
- Enhance effective teamwork and communication
Outline:
The program consists of 120 ECTS credits and takes two years to complete. Students are expected to complete approximately 30 ECTS credits per semester. The curriculum includes the following core modules:
- Strategic Management
- Market Analysis and Business Planning
- Financial Management for Decision-Making
- Business Development and Innovation
- Project Management
- Change Management
- Organizational Behavior
- International Business
- Corporate Social Responsibility
- Digital Transformation
- Sustainable Business Practices
Assessment:
The program utilizes multiple assessment methods to evaluate student learning, including:
- Written exams
- Case studies and simulations
- Projects and group work
- Presentations
- Essays
- Reflective portfolios
Teaching:
The program is taught by highly qualified faculty with research experience and industry collaborations. Teaching methods involve:
- Interactive lectures
- Real-world case studies
- Hands-on simulations
- Guest speaker presentations
- Group projects and discussions
- Workshops
- Mentorship
Careers:
Graduates of the Strategic Business Development Master's Program are qualified for a wide range of career opportunities, such as:
- Business Developer
- Consultant
- Project Manager
- Sales and Key Account Manager
- Business Analyst
- Business Controller
- Entrepreneur They are prepared to work in a variety of industries, including:
- Large multinational corporations
- Consulting firms
- Manufacturing and service businesses
- Entrepreneurial ventures
- Non-profit organizations
- Public sector organizations
