PhD in Marketing

Program Overview

The Lundquist College of Business doctoral program in marketing prepares scholars for research and teaching careers at leading universities. Students receive analytical training in marketing, quantitative methods, and economics or behavioral sciences. They work closely with faculty mentors and participate in research discussions and seminars. The program is small and collegial, with an average of two students entering each year.

Program Outline

Degree Overview:

• Overview: The Lundquist College of Business doctoral program in marketing develops scholars who will be productive researchers and effective teachers at leading colleges and universities throughout the world.
• Objectives:
• Provide analytical training in marketing and quantitative methods along with economics or the behavioral sciences.
• Equip students to conduct original research on important problems that are of interest to both academics and practitioners in the field of marketing.
• Description:
• Small and collegial program with an average of two students entering each year.
• Students work closely with their faculty advisors and fellow PhD students.
• Faculty are enthusiastic mentors and productive scholars who are readily accessible to students.

Teaching:

• Methods: Faculty use a variety of teaching methods, including lectures, discussions, and case studies.
• Faculty: The faculty in marketing have received doctoral training at leading business schools and behavioral science departments.
They are active researchers who publish regularly in high quality scholarly marketing journals. Many have or currently serve in editorial positions with prominent journals and are widely recognized. Many have had their research recognized with national research excellence awards.