Master of Public Relations and Advertising
Program Overview
The UNSW Master of Public Relations and Advertising is a two-year postgraduate degree that develops well-rounded communication professionals with creativity, innovation, and strategic thinking. The program combines theoretical understanding with practical industry skills, preparing graduates for careers in advertising, media, and public relations. Students gain hands-on experience through industry-focused projects and work-integrated learning opportunities, and explore perspectives on globalization, political communications, and climate change to address contemporary challenges.
Program Outline
Degree Overview:
The Master of Public Relations and Advertising from UNSW is a two-year postgraduate degree that aims to develop well-rounded communication professionals with creativity, innovation, and strategic thinking. The program combines theoretical understanding with practical industry skills, preparing graduates for careers in advertising, media, and public relations.
Objectives:
- Enhance understanding of key trends, discourses, dynamics, and patterns in global media and communications.
- Develop strategic communication skills informed by cultural studies, media studies, and digital network studies.
- Gain hands-on experience through industry-focused projects and work-integrated learning opportunities.
- Explore perspectives on globalization, political communications, and climate change to address contemporary challenges.
- Nurture ethical marketing communication strategies that influence issues of concern.
Outline:
The program structure acknowledges and recognizes students' prior experience and skills. Students with relevant experience may undertake a streamlined one-year program, while those with limited experience can complete the full two-year program.
Year 1:
- Core Modules:
- Understanding the Media Industry
- Public Relations Theory and Practice
- Digital Media and Communication
- Advertising Strategy and Planning
- Elective Modules: (Choose one)
- Understanding Digital Cultures
- Advertising Analytics
- Understanding Contemporary Media
Year 2:
- Core Modules:
- Advertising Design and Production
- Public Relations and Public Affairs
- Strategic Communication and Management
- Research Methods for Public Relations and Advertising
- Elective Modules: (Choose two)
- Advertising & Strategy
- Writing for Media
- Social Media Marketing
Teaching:
The program is taught by academics who are leaders in the industry. Students will benefit from:
- Practical and creative approaches to learning
- Critical engagement with the growing influence of public relations and advertising
- Mentoring opportunities
- Access to state-of-the-art production spaces
- Adobe Creative Cloud subscription
Careers:
Graduates of the Master of Public Relations and Advertising can pursue careers in:
- Print media
- Radio
- Television
- Online media industries
- Media relations
- Corporate communication
University of New South Wales, Sydney
Overview:
The University of New South Wales (UNSW) Sydney is a leading public research university located in Sydney, Australia. It is renowned for its academic excellence and is consistently ranked among the top universities in Australia and globally.
Services Offered:
UNSW Sydney offers a wide range of services to its students, including:
Study Options:
Undergraduate and postgraduate degrees, short courses, online programs, professional development opportunities, and Higher Degree Research.Campus Experience:
A vibrant campus environment with various facilities, including accommodation, student support services, and a comprehensive library.Support Services:
Academic advising, career counseling, financial aid, and mental health resources.International Student Support:
Dedicated services for international students, including visa assistance, cultural orientation, and English language programs.Student Life and Campus Experience:
UNSW Sydney provides a dynamic and engaging campus experience for its students. The university boasts a diverse student body, a wide range of clubs and societies, and numerous social and cultural events throughout the year. Students can enjoy a vibrant campus life with opportunities to connect with peers, explore their interests, and develop their skills.
Key Reasons to Study There:
Academic Excellence:
UNSW Sydney is recognized for its high-quality academic programs and world-class research.Global Reputation:
The university consistently ranks among the top universities in Australia and internationally.Research Opportunities:
Students have access to cutting-edge research facilities and opportunities to work alongside leading researchers.Career Development:
UNSW Sydney provides strong career support services and connections with industry partners.Vibrant Campus Life:
The university offers a diverse and engaging campus environment with numerous opportunities for student involvement.Academic Programs:
UNSW Sydney offers a wide range of academic programs across its eight faculties:
- Arts, Design & Architecture
- Business School
- Engineering
- Law & Justice
- Medicine & Health
- Science
- UNSW Canberra
The university is particularly known for its strengths in engineering, business, medicine, and science.
Entry Requirements:
There are three different streams of the Master of Public Relations and Advertising. The stream you apply for will depend on the depth of your prior academic and/or professional experience, and how closely it relates to public relations and advertising. You may be eligible to have your study recognised via Recognition of Prior Learning (RPL). If your work experience or prior study is recognised, credit points can be counted towards the degree, and you would then be able to complete the coursework undertaking fewer subjects. For all three streams, you will need to meet the following admission requirements to be considered for entry into the program: For the 1 year stream (A) Honours degree or Graduate Diploma (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%. Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience. For the 1.7 year stream (B) Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%. Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience. For the 2 year stream (C) Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65% or better. Honours degree or Graduate Diploma (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65% Relevant disciplines for these programs include: Arts, Humanities, Social Sciences Media, Communications, Journalism, Public Relations, Advertising Marketing Business, Economics, Commerce Law Design
Language Proficiency Requirements:
You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment. If you’re completing an Australian Year 12 qualification (e.g. NSW HSC or equivalent), you do not need to provide anything extra to prove your proficiency. Your qualification will be used as evidence of your English proficiency. If you do need to provide evidence of your English proficiency, this will be indicated in your application. You can prove this by providing evidence that you meet one or more of the following criteria: English language tests and university English courses Prior study in the medium of English Other qualifications If you need to improve your English skills before you start your degree, UNSW College’s Academic English Programs are for you. The programs are suitable for various English levels and help you prepare for university studies and life in Australia.
