Master of Design/Master of Public Relations and Advertising
Program Overview
The Master of Public Relations & Advertising/Master of Design at UNSW equips professionals and career-changers with a comprehensive understanding of both disciplines. Graduates become well-rounded communications professionals with expertise in design thinking, creativity, and entrepreneurship, opening up diverse career opportunities in public relations, advertising, and design.
Program Outline
Degree Overview:
The Master of Public Relations & Advertising/Master of Design at UNSW will equip you with the confidence and capabilities to move into creative leadership roles. Your unique skillset as both a design and communication professional will open up diverse career opportunities.
Objective:
This combined program is designed for industry professionals in advertising, public relations or related fields who are looking to advance their careers and gain a comprehensive understanding of both disciplines. It also caters to career-changers who wish to pursue a dynamic and rapidly evolving industry. Graduates of this program are well-rounded communications professionals known for their creativity, design thinking, and entrepreneurship.
Outline:
The Master of Public Relations & Advertising/Master of Design is a two-year, full-time program that provides students with a comprehensive understanding of both public relations and advertising, as well as design thinking and practice. Coursework includes: • Public relations theory and practice • Advertising theory and practice • Media planning and buying • Design thinking and methodology • Design studio practice • Research methods • Professional ethics Students will also complete a capstone project that integrates their learning from both disciplines and demonstrates their ability to apply their skills to real-world problems.
Assessments:
The assessment methods in the Master of Public Relations & Advertising/Master of Design vary depending on the course. However, common assessment methods include:
Exams
- Traditional written exams are used to test students' knowledge of course material.
Essays
- Essays allow students to demonstrate their understanding of course concepts and their ability to write clearly and concisely.
Projects
- Projects give students the opportunity to apply their learning to real-world problems and develop their practical skills.
Presentations
- Presentations allow students to share their work with others and develop their public speaking skills.
Class participation
- Class participation is important for student engagement and learning.
Teaching:
The Master of Public Relations & Advertising/Master of Design is taught by a team of experienced faculty members who are active in both the public relations and advertising industries. Faculty members use a variety of teaching methods to engage students and promote learning, including:
Lectures
- Lectures are used to introduce students to new concepts and provide an overview of course material.
Discussions
- Discussions allow students to share their ideas and learn from each other.
Case studies
- Case studies give students the opportunity to apply their learning to real-world examples.
Guest speakers
- Guest speakers are invited to share their expertise with students and provide insights into the professional world.
Careers:
The Master of Public Relations & Advertising/Master of Design prepares students for a variety of careers in public relations, advertising, and design. Graduates can find employment in various organizations, including:
