Master of Design/Master of Public Relations and Advertising
Program Overview
The Master of Public Relations & Advertising/Master of Design at UNSW equips professionals and career-changers with a comprehensive understanding of both disciplines. Graduates become well-rounded communications professionals with expertise in design thinking, creativity, and entrepreneurship, opening up diverse career opportunities in public relations, advertising, and design.
Program Outline
Degree Overview:
The Master of Public Relations & Advertising/Master of Design at UNSW will equip you with the confidence and capabilities to move into creative leadership roles. Your unique skillset as both a design and communication professional will open up diverse career opportunities.
Objective:
This combined program is designed for industry professionals in advertising, public relations or related fields who are looking to advance their careers and gain a comprehensive understanding of both disciplines. It also caters to career-changers who wish to pursue a dynamic and rapidly evolving industry. Graduates of this program are well-rounded communications professionals known for their creativity, design thinking, and entrepreneurship.
Outline:
The Master of Public Relations & Advertising/Master of Design is a two-year, full-time program that provides students with a comprehensive understanding of both public relations and advertising, as well as design thinking and practice. Coursework includes: • Public relations theory and practice • Advertising theory and practice • Media planning and buying • Design thinking and methodology • Design studio practice • Research methods • Professional ethics Students will also complete a capstone project that integrates their learning from both disciplines and demonstrates their ability to apply their skills to real-world problems.
Assessments:
The assessment methods in the Master of Public Relations & Advertising/Master of Design vary depending on the course. However, common assessment methods include:
Exams
- Traditional written exams are used to test students' knowledge of course material.
Essays
- Essays allow students to demonstrate their understanding of course concepts and their ability to write clearly and concisely.
Projects
- Projects give students the opportunity to apply their learning to real-world problems and develop their practical skills.
Presentations
- Presentations allow students to share their work with others and develop their public speaking skills.
Class participation
- Class participation is important for student engagement and learning.
Teaching:
The Master of Public Relations & Advertising/Master of Design is taught by a team of experienced faculty members who are active in both the public relations and advertising industries. Faculty members use a variety of teaching methods to engage students and promote learning, including:
Lectures
- Lectures are used to introduce students to new concepts and provide an overview of course material.
Discussions
- Discussions allow students to share their ideas and learn from each other.
Case studies
- Case studies give students the opportunity to apply their learning to real-world examples.
Guest speakers
- Guest speakers are invited to share their expertise with students and provide insights into the professional world.
Careers:
The Master of Public Relations & Advertising/Master of Design prepares students for a variety of careers in public relations, advertising, and design. Graduates can find employment in various organizations, including:
Public relations firms
Advertising agencies
Marketing departments
Nonprofit organizations
Government agencies
Design studios
University of New South Wales, Sydney
Overview:
The University of New South Wales (UNSW) Sydney is a leading public research university located in Sydney, Australia. It is renowned for its academic excellence and is consistently ranked among the top universities in Australia and globally.
Services Offered:
UNSW Sydney offers a wide range of services to its students, including:
Study Options:
Undergraduate and postgraduate degrees, short courses, online programs, professional development opportunities, and Higher Degree Research.Campus Experience:
A vibrant campus environment with various facilities, including accommodation, student support services, and a comprehensive library.Support Services:
Academic advising, career counseling, financial aid, and mental health resources.International Student Support:
Dedicated services for international students, including visa assistance, cultural orientation, and English language programs.Student Life and Campus Experience:
UNSW Sydney provides a dynamic and engaging campus experience for its students. The university boasts a diverse student body, a wide range of clubs and societies, and numerous social and cultural events throughout the year. Students can enjoy a vibrant campus life with opportunities to connect with peers, explore their interests, and develop their skills.
Key Reasons to Study There:
Academic Excellence:
UNSW Sydney is recognized for its high-quality academic programs and world-class research.Global Reputation:
The university consistently ranks among the top universities in Australia and internationally.Research Opportunities:
Students have access to cutting-edge research facilities and opportunities to work alongside leading researchers.Career Development:
UNSW Sydney provides strong career support services and connections with industry partners.Vibrant Campus Life:
The university offers a diverse and engaging campus environment with numerous opportunities for student involvement.Academic Programs:
UNSW Sydney offers a wide range of academic programs across its eight faculties:
- Arts, Design & Architecture
- Business School
- Engineering
- Law & Justice
- Medicine & Health
- Science
- UNSW Canberra
The university is particularly known for its strengths in engineering, business, medicine, and science.
Entry Requirements:
Depending on the level and nature of your prior qualifications and work experience, there are two streams in the Master of Public Relations & Advertising/Design with different entry requirements: Applicants for the two-year stream (A) are required to have:
- Honours Bachelor degree or Graduate Diploma in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
- Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience. Applicants for the three-year stream (B) are required to have:
- Bachelor degree (or equivalent qualification) in a relevant discipline with a record of academic achievement equivalent to a UNSW credit average of 65%.
- Bachelor degree (or equivalent qualification) in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%, plus one year relevant professional experience.
- Honours degree or Graduate Diploma in any discipline with a record of academic achievement equivalent to a UNSW credit average of 65%. Relevant disciplines include: Arts, Humanities, Social Sciences, Media, Communications, Journalism, Public Relations, Advertising, Marketing, Design, Creative Arts.
