Bachelor of Business Administration in Marketing Communication Strategy

Program Overview

This program provides comprehensive training in various aspects of marketing and communications, including account services, event sponsorship sales, digital and social media, public relations, and media planning and buying. It prepares students for careers in these fields, equipping them with the skills and knowledge necessary to succeed in the industry.

Program Outline

Careers:

• Account Services
• Event Sponsorship Sales
• Digital and Social Media
• Public Relations
• Media Planning and Buying