Degree Transfer Media and Communication

Program Overview

The Degree Transfer Media and Communication program provides students with the skills and knowledge necessary for success in the media and communication industry. Through a combination of theoretical and practical courses, students will learn how to produce high-quality media content, develop critical thinking and analytical skills, work effectively in a team environment, and communicate effectively both verbally and in writing. Graduates of the program will be qualified for a variety of careers in the media and communication industry, including journalist, public relations specialist, marketing manager, social media manager, web designer, photographer, and videographer.

Program Outline

Degree Overview:

• Overview: The Degree Transfer Media and Communication program offers a pathway into the Bachelor of Media and Communication at the University of Newcastle.
Students will gain skills in producing engaging and thought-provoking work in diverse media industries.
• Objectives: The program aims to provide students with the knowledge and skills necessary for success in the media and communication industry.
Upon completion, students will be able to:
• Produce high-quality media content across a range of platforms
• Develop critical thinking and analytical skills
• Work effectively in a team environment
• Communicate effectively both verbally and in writing
• Program Description: The Degree Transfer Media and Communication program consists of ten core courses:
• Commercial Social Media Production
• Creative Collaborations
• Foundations of Media Production
• Media Storytelling
• Media and Communication Concepts
• Media Literacy (online)
• Digital Practices in Visual Communication
• Foundations in Digital Photography
• Academic English A
• Academic English B

Outline:

• Program Content: The program covers a wide range of topics in media and communication, including:
• Media production
• Media literacy
• Digital media
• Communication theory
• Research methods
• Structure: The program is delivered over two semesters (12 months).
Students will complete ten core courses, as well as two Academic English units.
• Course Schedule: The program is offered in February and July intakes.
• Individual Modules with Descriptions:
• Commercial Social Media Production:
This course provides students with the skills and knowledge necessary to create and manage effective social media campaigns. Students will learn about social media platforms, content creation, and audience engagement.
• Creative Collaborations: This course explores the collaborative process of media production.
Students will work in teams to develop and produce media projects.
• Foundations of Media Production: This course introduces students to the basic principles of media production.
Students will learn about camera operation, lighting, sound recording, and editing.
• Media Storytelling: This course teaches students how to write and produce compelling media stories.
Students will learn about narrative structure, character development, and dialogue.
• Media and Communication Concepts: This course provides students with an overview of the key concepts in media and communication theory.
Students will learn about the history of media, the role of media in society, and the ethical implications of media production.
• Media Literacy (online): This course teaches students how to critically analyze media messages.
Students will learn about the techniques that media producers use to persuade and influence audiences.
• Digital Practices in Visual Communication: This course explores the use of digital technologies in visual communication.
Students will learn about digital photography, graphic design, and web design.
• Foundations in Digital Photography: This course introduces students to the basics of digital photography.
Students will learn about camera settings, composition, and lighting.
• Academic English A: This non-credit bearing course helps students improve their English proficiency and academic skills.
• Academic English B: This non-credit bearing course builds on the skills developed in Academic English A.

Assessment:

• Assessment Methods: Students will be assessed through a variety of methods, including:
• Assignments
• Projects
• Presentations
• Exams
• Assessment Criteria: Students will be assessed on their:
• Knowledge and understanding of the subject matter
• Critical thinking and analytical skills
• Communication skills
• Teamwork skills

Teaching:

• Teaching Methods: The program is taught using a variety of teaching methods, including:
• Lectures
• Tutorials
• Workshops
• Practical exercises
• Faculty: The program is taught by a team of experienced and qualified academics.
• Unique Approaches: The program includes a number of unique approaches to teaching and learning, such as:
• Industry-based projects
• Guest lectures from industry professionals
• Work-integrated learning opportunities

Careers:

• Potential Career Paths: Graduates of the Degree Transfer Media and Communication program will be qualified for a variety of careers in the media and communication industry, such as:
• Journalist
• Public relations specialist
• Marketing manager
• Social media manager
• Web designer
• Photographer
• Videographer
• Opportunities: Graduates of the program will have the opportunity to work in a variety of industries, including:
• Media
• Public relations
• Marketing
• Advertising
• Education
• Government
• Outcomes: Graduates of the program have a high rate of employment within four months of graduation.