Bachelor of Media and Communication (Professional), Major in Immersive Media

Program Overview

This Bachelor of Media and Communication (Professional) Major in Immersive Media program equips students with the skills and knowledge for careers in advertising, film, journalism, public relations, social media, and immersive media. Through collaborative media production, industry projects, and internships, students gain hands-on experience with cutting-edge technologies like augmented, virtual, and mixed reality. The program combines practical skills training with a solid foundation in media and communication theory, preparing graduates for success in the dynamic media landscape.

Program Outline

Outline:

This Bachelor of Media and Communication (Professional) Major in Immersive Media program equips students with the skills and knowledge required to succeed in the creative world of advertising, film and TV, journalism, public relations, social media, and immersive media. Through collaborative media production, students master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs, and co-create for endless possibilities. Industry projects, work placements, and internships nurture professional growth and help students discover their passions. The program includes:

• Experiential Learning: Mandatory 12-month paid work placement and industry-linked project in the final year.
• Cutting-Edge Technologies: Focus on augmented, virtual, and mixed reality, providing hands-on experience with the latest tech.

Careers:

Graduates of this program are prepared for careers in:

• Entertainment management
• Immersive content development
• Media analytics and sales coordination
• Advertising and marketing
• Digital storytelling
• VR development