Bachelor of Business (Professional), Major in Entrepreneurship and Innovation

Program Overview

The Bachelor of Business (Professional) at Swinburne University equips students with a comprehensive understanding of business principles and practices, emphasizing hands-on learning and critical thinking. Students can specialize in Entrepreneurship and Innovation, developing skills for launching and scaling start-ups or social ventures. The program includes a mandatory paid work placement and utilizes innovative teaching methods to prepare graduates for a wide range of business careers.

Program Outline

Degree Overview:

The Bachelor of Business (Professional) at Swinburne University is designed to provide students with a comprehensive understanding of business principles and practices, equipping them with the skills and knowledge necessary to succeed in the professional world. The program emphasizes hands-on learning, practical experience, and the development of critical thinking and problem-solving abilities. Students can tailor their studies by selecting a major from a range of options, including Entrepreneurship and Innovation, which focuses on developing the skills and mindset required to launch and scale start-up businesses or social ventures.

Outline:

The program consists of a combination of core units and elective units, providing students with a solid foundation in business fundamentals and the opportunity to explore specialized areas of interest. Core units cover topics such as financial information for decision making, economics for business decision making, contemporary management principles, marketing and the consumer experience, business digitalization, creative mindset and entrepreneurship, business for sustainability, social change and impact, creativity and innovation, lean startup springboard, and business consulting project. Elective units allow students to tailor their studies to their individual interests and career aspirations, choosing from a wide range of options in areas such as accounting, finance, human resource management, logistics and supply chain management, management, marketing, and sports management. The program also includes a mandatory 12-month paid work placement, providing students with invaluable real-world experience and the opportunity to apply their knowledge and skills in a professional setting.

Assessment:

Assessment methods in the program vary depending on the unit and may include:

Exams
Assignments
Projects
Presentations
Case studies
Practical demonstrations Assessment criteria are aligned with the learning outcomes of each unit and are designed to evaluate students' knowledge, skills, and abilities in the relevant subject areas.

Teaching:

The program is delivered by a team of experienced and dedicated academic staff who are passionate about teaching and research. Classes are typically small, providing students with personalized attention and the opportunity to engage in active learning and discussion. The program also utilizes a range of innovative teaching methods, including:

Interactive lectures
Case studies
Group projects
Role-playing exercises
Simulation games

Careers:

Graduates of the Bachelor of Business (Professional) with a major in Entrepreneurship and Innovation are well-prepared for a wide range of careers in the business world. Potential career paths include:

Business owner
Entrepreneur
Venture capital analyst
Change manager
Market researcher
Product developer or manager