Bachelor of Media and Communication (Professional), Major in Advertising

Program Overview

The Bachelor of Media and Communication (Professional) with a Major in Advertising equips students with the skills and industry experience necessary for a successful career in advertising. Through collaborative media production, industry projects, and a mandatory 12-month paid work placement, students develop expertise in effective design, strategy, and advertising development. The program prepares graduates for roles such as Digital Communications Strategist, Marketing Communications Specialist, and Content Marketing Manager.

Program Outline

Degree Overview:

Bachelor of Media and Communication (Professional), Major in Advertising Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.

Outline:

Your Major Advertising Gain vital skills to succeed in the creative world of advertising. Explore effective design and strategy, advertising development and implementation. Create ads that hit the mark with audiences. Your Industry Experience All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area. Skills you’ll learn Communication

Careers:

Digital Communications Strategist Marketing Communications Specialist Content Marketing Manager Content writer Journalist