Bachelor of Media and Communication / Bachelor of Business majoring in Public Relations and Human Resource Management

Program Overview

The Bachelor of Media and Communication/Bachelor of Business at Swinburne University is a double degree program that combines media and communication with business studies. It equips students with a comprehensive understanding of the media and communication industry, as well as the skills and knowledge needed to succeed in the business world. Graduates are qualified for a wide range of careers in both fields, including public relations, advertising, journalism, business management, and marketing.

Program Outline

Degree Overview:

The Bachelor of Media and Communication/ Bachelor of Business at Swinburne University is a double degree program that combines media and communication with business studies. The program aims to equip students with a comprehensive understanding of the media and communication industry, as well as the skills and knowledge needed to succeed in the business world. Upon completion of the program, students will be able to:

• Understand the key concepts and theories of media and communication
• Develop critical thinking and analytical skills
• Create and produce effective media content
• Manage and lead communication campaigns
• Understand the principles of business management
• Apply business principles to real-world situations
• Develop the skills necessary for success in the job market

Outline:

The Bachelor of Media and Communication/ Bachelor of Business program consists of 4 years of full-time study. The program is divided into two parts: the Bachelor of Media and Communication and the Bachelor of Business. The Bachelor of Media and Communication component of the program includes courses in:

• Media Studies
• Communication Theory and Practice
• Media Content Creation
• Public Relations
• Advertising
• Journalism
• Digital Media
The Bachelor of Business component of the program includes courses in:
• Business Management
• Marketing
• Finance
• Accounting
• Economics
• Human Resources

Assessment:

Students in the Bachelor of Media and Communication/ Bachelor of Business program are assessed through a variety of methods, including:

• Exams
• Quizzes
• Essays
• Presentations
• Case studies
• Projects
• Group work

Teaching:

The Bachelor of Media and Communication/ Bachelor of Business program is taught by a team of experienced faculty members who are experts in their fields. The program uses a variety of teaching methods, including:

• Lectures
• Tutorials
• Workshops
• Seminars
• Online learning

Careers:

Graduates of the Bachelor of Media and Communication/ Bachelor of Business program are qualified for a wide range of careers in the media and communication industry, as well as in the business world. Some of the most popular career paths for graduates include:

• Public relations specialist
• Advertising executive
• Journalist
• Media producer
• Business manager
• Marketing manager
• Human resources manager
• Finance manager