Bachelor of Media and Communication / Bachelor of Business majoring in Public Relations and Human Resource Management
| Program start date | Application deadline |
| 2024-07-29 | - |
| 2025-03-03 | - |
Program Overview
The Bachelor of Media and Communication/Bachelor of Business at Swinburne University is a double degree program that combines media and communication with business studies. It equips students with a comprehensive understanding of the media and communication industry, as well as the skills and knowledge needed to succeed in the business world. Graduates are qualified for a wide range of careers in both fields, including public relations, advertising, journalism, business management, and marketing.
Program Outline
Degree Overview:
The Bachelor of Media and Communication/ Bachelor of Business at Swinburne University is a double degree program that combines media and communication with business studies. The program aims to equip students with a comprehensive understanding of the media and communication industry, as well as the skills and knowledge needed to succeed in the business world. Upon completion of the program, students will be able to:
- Understand the key concepts and theories of media and communication
- Develop critical thinking and analytical skills
- Create and produce effective media content
- Manage and lead communication campaigns
- Understand the principles of business management
- Apply business principles to real-world situations
- Develop the skills necessary for success in the job market
Outline:
The Bachelor of Media and Communication/ Bachelor of Business program consists of 4 years of full-time study. The program is divided into two parts: the Bachelor of Media and Communication and the Bachelor of Business. The Bachelor of Media and Communication component of the program includes courses in:
- Media Studies
- Communication Theory and Practice
- Media Content Creation
- Public Relations
- Advertising
- Journalism
- Digital Media The Bachelor of Business component of the program includes courses in:
- Business Management
- Marketing
- Finance
- Accounting
- Economics
- Human Resources
Assessment:
Students in the Bachelor of Media and Communication/ Bachelor of Business program are assessed through a variety of methods, including:
- Exams
- Quizzes
- Essays
- Presentations
- Case studies
- Projects
- Group work
Teaching:
The Bachelor of Media and Communication/ Bachelor of Business program is taught by a team of experienced faculty members who are experts in their fields. The program uses a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Seminars
- Online learning
Careers:
Graduates of the Bachelor of Media and Communication/ Bachelor of Business program are qualified for a wide range of careers in the media and communication industry, as well as in the business world. Some of the most popular career paths for graduates include:
- Public relations specialist
- Advertising executive
- Journalist
- Media producer
- Business manager
- Marketing manager
- Human resources manager
- Finance manager
Swinburne University of Technology
Overview:
Swinburne University of Technology is a public university located in Melbourne, Australia. It is known for its strong industry connections and focus on real-world learning experiences. Swinburne offers a wide range of academic programs, including undergraduate and postgraduate degrees, as well as vocational education and training. The university is also a leader in online education, providing flexible learning options for students.
Services Offered:
Swinburne offers a comprehensive range of services to support students, including:
Student support services:
This includes academic support, health and wellbeing services, financial advice, and support for international students.Work integrated learning:
Swinburne provides opportunities for students to gain real-world experience through placements, internships, and industry-linked projects.Study abroad:
Students can choose to study abroad at one of Swinburne's partner universities.Careers and employment services:
Swinburne offers career advice, job search assistance, and workshops to help students prepare for their future careers.Student Life and Campus Experience:
Swinburne provides a vibrant and diverse campus experience for students. The university has a strong focus on student engagement and offers a range of clubs, societies, and events. Students can also enjoy access to a variety of facilities, including a library, sports facilities, and student accommodation.
Key Reasons to Study There:
Industry connections:
Swinburne has strong partnerships with industry, providing students with access to real-world learning opportunities.Work integrated learning:
Swinburne's guaranteed work integrated learning program ensures that students gain valuable industry experience.Innovative learning:
Swinburne is a leader in online education and uses innovative technologies to deliver its courses.World-class facilities:
Swinburne has state-of-the-art facilities, including the Australian Synchrotron and the Social Good Cloud Innovation Centre.Research with impact:
Swinburne's researchers are dedicated to driving economic and social impact through their work.Academic Programs:
Swinburne offers a wide range of academic programs across various disciplines, including:
Arts, Humanities and Social Sciences
Aviation
Built Environment and Architecture
Business
Design
Education
Engineering
Film and Television
Games and Animation
Health
Information Technology
Law
Media and Communication
Nursing
Psychology
Science
Trades and Apprenticeships
Other:
Swinburne is a leading university in Australia and is recognized for its commitment to innovation, research, and student success. The university is also committed to sustainability and social responsibility.
Entry Requirements:
- Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- Completion or partial completion of an approved tertiary qualification (including certificates IV (completed), diplomas, advanced diplomas, associate degrees and degrees)
Language Proficiency Requirements:
- Satisfactory completion of one of the following: IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0 Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or equivalent measures available at English language requirements.
