Bachelor of Media and Communication, Major in Public Relations

Program Overview

The Bachelor of Media and Communication immerses students in the latest media technologies and practices. Through collaborative projects, industry placements, and internships, students develop the skills and knowledge necessary for a successful career in the dynamic media sector. The program offers a range of elective units, allowing students to tailor their studies to their interests and career aspirations. Graduates are well-prepared for roles such as Communications Officer, Crisis Manager, and Public Relations Officer.

Program Outline

Degree Overview:

Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.

Outline:

Year One (100 Credit Points)

Semester 1

Professional Communication Practice Major Unit: Introduction to Public Relations Theory and Practice Major Unit: Global Public Relations Practice Major Unit: Public Relations Writing Major Unit: Issues, Crisis and Risk Communication

Semester 2

Professional Communication Practice Elective Unit

Year Two (100 Credit Points)

Semester 1

Major Unit: Public Relations Writing Elective Unit Elective Unit Elective Unit

Semester 2

Major Unit: Global Public Relations Practice Major Unit: Issues, Crisis and Risk Communication Elective Unit Elective Unit

Optional Professional Work Placement (50 or 100 Credit Points)

Year Three (100 Credit Points)

Semester 1

Major Unit: Events Management Major Unit: Media and Communications Industry Project Elective Unit Elective Unit

Semester 2

Major Unit: PR Campaign Planning and Management Elective Unit Elective Unit

Careers:

Communications Officer Crisis Manager Fundraising and Sponsorship Coordinator Public Relations Officer Marketing Officer