Bachelor of Media and Communication, Major in Advertising

Program Overview

The Bachelor of Media and Communication immerses students in the latest technology and industry trends, preparing them for careers in advertising, marketing, and public relations. Through collaborative projects, internships, and cross-disciplinary labs, students develop essential skills in media production, digital marketing, and strategic communication. The program fosters professional growth and helps students discover their passions in the dynamic media sector.

Program Outline

Outline:

• Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication.
Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs, and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.
• Advertising: Gain vital skills to succeed in the creative world of advertising.
Explore effective design and strategy, advertising development, and implementation. Learn how to create ads that hit the mark with audiences.
• Media and Communications Project A and B: Design and implement a media product of your choice.
• Digital Marketing Project 1 and 2: Work in teams on a digital advertising or marketing project.

Careers:

• Marketing and sales professional
• Public relations officer
• Advertising consultant
• Media planner
• Brand strategist