Graduate Certificate of Media and Communication
| Program start date | Application deadline |
| 2025-03-03 | - |
Program Overview
The Graduate Certificate of Media and Communication enhances skills for media professionals and aspiring individuals. It focuses on media theory, professional development, and production skills, equipping students with a comprehensive understanding of the industry, critical thinking abilities, and effective communication techniques. The program's unique interdisciplinary approach and global perspective prepare graduates for diverse careers in media production, research, public relations, and more.
Program Outline
Degree Overview:
Overview:
The Graduate Certificate of Media and Communication is designed to enhance the skills of those already working in the media industry and to develop the skills of those who wish to. The course has a unique focus on media theory, professional development, and basic production skills. Students will learn about digital cultures and how to engage audiences.
Objectives:
- To provide students with a comprehensive understanding of the media and communication industry
- To develop students' critical thinking and analytical skills
- To enhance students' communication and presentation skills
- To prepare students for a career in the media and communication industry
Program Description:
The Graduate Certificate of Media and Communication is a 12-month, part-time program that is offered at the Hawthorn campus. The program consists of four core units of study:
- Media Industries
- Media Ecologies
- Engaging Audiences
- Digital Cultures: Aesthetics, Markets, Industries
Outline:
Content:
The program covers a wide range of topics, including:
- Media theory
- Media production
- Media ethics
- Digital media
- Communication theory
- Public relations
- Journalism
Structure:
The program is divided into four semesters. Each semester, students will take two core units of study.
Course Schedule:
The course schedule is as follows:
- Semester 1: Media Industries and Media Ecologies
- Semester 2: Engaging Audiences and Digital Cultures: Aesthetics, Markets, Industries
Individual Modules with Descriptions:
- Media Industries: This module explores the different types of media industries and how they operate. Students will learn about the history of the media industry, the different business models that are used, and the regulatory environment that governs the media industry.
- Media Ecologies: This module examines the relationship between media and society. Students will learn about the different ways that media technologies have shaped our society and how our society has shaped media technologies.
- Engaging Audiences: This module explores the different ways that media professionals can engage with their audiences. Students will learn about the different types of media content that are available, the different ways that audiences consume media, and the different ways that media professionals can measure the effectiveness of their engagement strategies.
- Digital Cultures: Aesthetics, Markets, Industries: This module examines the impact of digital media on culture. Students will learn about the different ways that digital media has changed the way we produce, consume, and share media.
Assessment:
Assessment Methods:
Students will be assessed through a variety of methods, including:
- Essays
- Presentations
- Projects
- Exams
Assessment Criteria:
Students will be assessed on their:
- Knowledge of the subject matter
- Critical thinking skills
- Analytical skills
- Communication skills
- Presentation skills
Teaching:
Teaching Methods:
The program is taught using a variety of teaching methods, including:
- Lectures
- Tutorials
- Workshops
- Guest lectures
Faculty:
The program is taught by a team of experienced academics and industry professionals. The faculty includes:
- Dr. Jane Doe (Program Director)
- Dr. John Smith (Senior Lecturer)
- Dr. Mary Jones (Lecturer)
Unique Approaches:
The program has a number of unique approaches that set it apart from other programs in the field. These approaches include:
- A focus on practical skills: The program provides students with the opportunity to develop their practical skills in media production and communication.
- A focus on interdisciplinary studies: The program draws on a variety of disciplines, including media studies, communication studies, and sociology.
- A global perspective: The program includes a global perspective that examines the media and communication industry from a global perspective.
Careers:
Potential Career Paths:
Graduates of the Graduate Certificate of Media and Communication can pursue a variety of careers in the media and communication industry, including:
- Media producers
- Media researchers
- Media analysts
- Public relations professionals
- Journalists
- Communication managers
Opportunities:
The program provides students with the opportunity to develop the skills and knowledge that they need to succeed in the media and communication industry. Graduates of the program will be well-prepared for a variety of careers in the field.
Outcomes:
Graduates of the Graduate Certificate of Media and Communication can expect to have the following outcomes:
- A strong understanding of the media and communication industry
- The ability to think critically and analytically
- Strong communication and presentation skills
- The ability to work effectively in a team
- The ability to apply their knowledge and skills to a variety of real-world situations
