Bachelor of Business (Professional), Major in Sports Management

Program Overview

This comprehensive program combines business fundamentals with specialized sports industry knowledge, preparing students for careers in sports management, marketing, and event management. Through hands-on learning, industry experience, and a focus on practical skills, graduates gain the expertise to excel in the dynamic sports industry.

Program Outline

Degree Overview:

This course is designed to provide students with a comprehensive understanding of business principles and practices, with a focus on the sports industry. Students will develop a strong foundation in business fundamentals, including accounting, finance, marketing, and management, while also gaining specialized knowledge in sports-related topics such as sports marketing, event management, and sports law. The program emphasizes hands-on learning and industry experience, with students completing a 12-month paid work placement in the sports industry. Graduates of the program will be well-prepared for careers in various roles within the sports industry, including sports management, marketing, and event management.

Outline:

The program consists of a total of 375 credit points, which are divided into core units, major units, elective units, and work placement units. Core units provide students with a foundation in business principles and practices, while major units focus on specialized knowledge in the sports industry. Elective units allow students to tailor their studies to their specific interests and career goals. The work placement unit provides students with an opportunity to gain hands-on experience in the sports industry.

Assessment:

Students are assessed through a variety of methods, including assignments, exams, presentations, and practical work. The assessment criteria vary depending on the unit, but typically include factors such as accuracy, comprehension, critical thinking, and communication skills.

Teaching:

The program is taught by a team of experienced academics and industry professionals. The teaching methods include lectures, tutorials, workshops, and online learning. The program also emphasizes hands-on learning, with students completing a variety of practical projects and assignments.

Careers:

Graduates of the program will be well-prepared for careers in various roles within the sports industry, including sports management, marketing, event management, and sports law. The program also provides students with the skills and knowledge necessary to start their own businesses in the sports industry.