Bachelor of Business, Major in Sports Management

Program Overview

This program equips students with the business acumen and leadership skills necessary to excel in the sports industry. Through collaborations with industry partners, students gain practical experience and insights into strategic thinking, data analytics, and emerging trends shaping the future of sport. Graduates are well-prepared for careers in sports administration, corporate sponsorship, and brand management.

Program Outline

Degree Overview:

• Develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities
• Develop skills in strategic thinking and leadership, understanding sport data analytics and investigating the trends changing the future of sport

Careers:

• Sports administrator
• Corporate sponsorship director
• Brand manager