Master of Marketing specialising in Social Impact
| Program start date | Application deadline |
| 2024-07-29 | - |
| 2024-09-16 | - |
| 2025-03-03 | - |
Program Overview
The Master of Marketing program at Swinburne University of Technology equips students with a comprehensive understanding of marketing principles and strategies. Through a combination of core, foundation, and specialization units, the program develops students' skills in market analysis, consumer behavior, digital marketing, and strategic decision-making. Graduates are prepared for successful careers in various marketing roles, including management, brand management, and digital marketing.
Program Outline
Degree Overview:
The Master of Marketing program at Swinburne University of Technology provides a deep understanding of target markets and effective communication strategies. The program aims to develop students' abilities in market orientation, research, segmentation, targeting, positioning, strategic decision-making, critical thinking, creative problem-solving, and digital marketing. The program's practical and theoretical focus prepares students for success in the business world.
Outline:
Core Units (100 credit points)
- Opportunity Discovery, Creativity, and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
- Branding and Creative Innovation
- Services Marketing and Customer Management
- Marketing Strategy and Planning
- Marketing Communication Agency
Foundation Units (50 credit points)
- Management Analysis and Problem Solving
- Business Sustainability and Social Impact
- Future Management Skills
- Marketing Management
Specialisation Units (50 credit points)
- Corporate Responsibility and Accountability
- Social Impact: Entrepreneurs and Social Innovation
- Social Investment and Philanthropy
Careers:
Graduates of the Master of Marketing program may pursue careers as managers, brand managers, market researchers, aspiring marketers, digital marketers, and other marketing-related roles.
Swinburne University of Technology
Overview:
Swinburne University of Technology is a public university located in Melbourne, Australia. It is known for its strong industry connections and focus on real-world learning experiences. Swinburne offers a wide range of academic programs, including undergraduate and postgraduate degrees, as well as vocational education and training. The university is also a leader in online education, providing flexible learning options for students.
Services Offered:
Swinburne offers a comprehensive range of services to support students, including:
Student support services:
This includes academic support, health and wellbeing services, financial advice, and support for international students.Work integrated learning:
Swinburne provides opportunities for students to gain real-world experience through placements, internships, and industry-linked projects.Study abroad:
Students can choose to study abroad at one of Swinburne's partner universities.Careers and employment services:
Swinburne offers career advice, job search assistance, and workshops to help students prepare for their future careers.Student Life and Campus Experience:
Swinburne provides a vibrant and diverse campus experience for students. The university has a strong focus on student engagement and offers a range of clubs, societies, and events. Students can also enjoy access to a variety of facilities, including a library, sports facilities, and student accommodation.
Key Reasons to Study There:
Industry connections:
Swinburne has strong partnerships with industry, providing students with access to real-world learning opportunities.Work integrated learning:
Swinburne's guaranteed work integrated learning program ensures that students gain valuable industry experience.Innovative learning:
Swinburne is a leader in online education and uses innovative technologies to deliver its courses.World-class facilities:
Swinburne has state-of-the-art facilities, including the Australian Synchrotron and the Social Good Cloud Innovation Centre.Research with impact:
Swinburne's researchers are dedicated to driving economic and social impact through their work.Academic Programs:
Swinburne offers a wide range of academic programs across various disciplines, including:
Arts, Humanities and Social Sciences
Aviation
Built Environment and Architecture
Business
Design
Education
Engineering
Film and Television
Games and Animation
Health
Information Technology
Law
Media and Communication
Nursing
Psychology
Science
Trades and Apprenticeships
Other:
Swinburne is a leading university in Australia and is recognized for its commitment to innovation, research, and student success. The university is also committed to sustainability and social responsibility.
Entry Requirements:
- A bachelor degree (or higher award) in any discipline from a recognized higher education institution or equivalent, or
- The Postgraduate Qualifying Program (available to International applicants only) Applicants who have additional qualifications are eligible to enter the program with Advanced Standing and may be able to complete the program in less than two years.
Language Proficiency Requirements:
- Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne's English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- or equivalent measures available at English language requirements
