Program Overview
This self-paced online program in Digital Marketing provides students with the skills and knowledge to succeed in various digital marketing roles. Through eight core units delivered in 9-week blocks, students learn about omnichannel marketing, performance marketing, organic and earned marketing, marketing automation, and more. Weekly webinars support the online delivery, and students can choose to enroll in one or two units per block.
Program Outline
Outline:
Course Structure:
- Students complete 8 core units via self-paced online delivery supported by weekly webinars.
- Units are delivered in 9-week blocks (with 4 intakes per year).
- Students may need up to 6 hours a week of self-directed study for each unit.
- Students can choose to enroll in either one or two units each block.
Units of Study:
- Conduct Omnichannel Marketing
- Plan and Conduct Performance Marketing
- Facilitate Organic and Earned Marketing
- Apply Marketing Automation
- Test to Optimize Performance
- Write Persuasive Copy
Teaching:
- Self-paced online delivery
- Weekly webinars
Careers:
- Digital Marketing Manager
- Digital Marketing Coordinator
- Marketing Automation Specialist
- Digital Communications Manager
- Social Media Manager
- Performance Marketing Manager
Swinburne University of Technology
Overview:
Swinburne University of Technology is a public university located in Melbourne, Australia. It is known for its strong industry connections and focus on real-world learning experiences. Swinburne offers a wide range of academic programs, including undergraduate and postgraduate degrees, as well as vocational education and training. The university is also a leader in online education, providing flexible learning options for students.
Services Offered:
Swinburne offers a comprehensive range of services to support students, including:
Student support services:
This includes academic support, health and wellbeing services, financial advice, and support for international students.Work integrated learning:
Swinburne provides opportunities for students to gain real-world experience through placements, internships, and industry-linked projects.Study abroad:
Students can choose to study abroad at one of Swinburne's partner universities.Careers and employment services:
Swinburne offers career advice, job search assistance, and workshops to help students prepare for their future careers.Student Life and Campus Experience:
Swinburne provides a vibrant and diverse campus experience for students. The university has a strong focus on student engagement and offers a range of clubs, societies, and events. Students can also enjoy access to a variety of facilities, including a library, sports facilities, and student accommodation.
Key Reasons to Study There:
Industry connections:
Swinburne has strong partnerships with industry, providing students with access to real-world learning opportunities.Work integrated learning:
Swinburne's guaranteed work integrated learning program ensures that students gain valuable industry experience.Innovative learning:
Swinburne is a leader in online education and uses innovative technologies to deliver its courses.World-class facilities:
Swinburne has state-of-the-art facilities, including the Australian Synchrotron and the Social Good Cloud Innovation Centre.Research with impact:
Swinburne's researchers are dedicated to driving economic and social impact through their work.Academic Programs:
Swinburne offers a wide range of academic programs across various disciplines, including:
Arts, Humanities and Social Sciences
Aviation
Built Environment and Architecture
Business
Design
Education
Engineering
Film and Television
Games and Animation
Health
Information Technology
Law
Media and Communication
Nursing
Psychology
Science
Trades and Apprenticeships
Other:
Swinburne is a leading university in Australia and is recognized for its commitment to innovation, research, and student success. The university is also committed to sustainability and social responsibility.
Entry Requirements:
Applicants require a minimum of completion of Year 12 or equivalent. Non school leavers without formal qualification are welcome to apply. Students undertaking the Diploma of Digital Marketing are expected to have high level digital skills, .
