Bachelor of Business, Major in Marketing

Program Overview

The Bachelor of Business (BBus) degree at Swinburne University provides students with a comprehensive understanding of business principles and practices. The program equips graduates with the knowledge and skills necessary to succeed in a global business environment, preparing them for leadership roles in various industries. Students can choose to major in one of 12 areas, including Accounting, Finance, Marketing, and Management. The program emphasizes analytical and critical thinking skills, creativity, innovation, and ethical business practices.

Program Outline

Degree Overview:

• Overview: The Bachelor of Business (BBus) degree at Swinburne University provides students with a comprehensive understanding of business principles and practices.
The curriculum is designed to equip graduates with the knowledge and skills necessary to succeed in a global business environment.
• Objectives:
• Develop a strong foundation in business fundamentals, including accounting, finance, marketing, and management
• Enhance analytical and critical thinking skills
• Foster creativity and innovation
• Promote ethical business practices
• Prepare students for leadership roles in a variety of industries
• Program Description: The BBus degree is a three-year full-time program or equivalent part-time studies.
Students can choose to major in one of the following areas:
• Accounting
• Accounting and Finance
• Accounting and Financial Planning
• Business Administration
• Business Analytics and Analysis
• Entrepreneurship and Innovation
• Finance
• Financial Planning
• Human Resource Management
• Logistics and Supply Chain Management
• Management
• Marketing
• Sports Management

Outline:

• Program Content: The BBus curriculum covers a wide range of business topics, including:
• Accounting principles
• Financial management
• Marketing strategies
• Management theory
• Operations management
• Information systems
• Economics
• Business law
• Ethics
• Structure: The program is divided into three years of study.
Years 1 and 2 provide a foundation in business fundamentals, while Year 3 allows students to specialize in their chosen major.
• Course Schedule: The course schedule varies depending on the student's chosen major.
However, all students take a core of required courses, including:
• Financial Information for Decision Making
• Economics for Business Decision Making
• Contemporary Management Principles
• Marketing and the Consumer Experience
• Modules: Each course is divided into modules, which are typically taught over a period of 12 weeks.
Modules cover a specific topic within the course. For example, the Marketing and the Consumer Experience course includes modules on:
• Understanding consumer behavior
• Developing marketing strategies
• Creating effective marketing campaigns

Assessment:

• Assessment Methods: Students are assessed through a variety of methods, including:
• Exams
• Quizzes
• Assignments
• Presentations
• Group projects
• Criteria: The assessment criteria vary depending on the course and module.
However, all assessments are designed to measure students' understanding of the course material and their ability to apply that knowledge to real-world situations.

Teaching:

• Teaching Methods: The BBus program is taught using a variety of methods, including:
• Lectures
• Tutorials
• Workshops
• Case studies
• Simulations
• Faculty: The BBus program is taught by a team of experienced faculty members who are experts in their fields.
The faculty is committed to providing students with a high-quality learning experience.
• Unique Approaches: The BBus program includes a number of unique approaches to teaching, including:
• Work-integrated learning: Students have the opportunity to gain practical experience through internships, placements, and industry projects.
• Real-world simulations: Students use real-world data and case studies to solve business problems.
• Entrepreneurial opportunities: Students have the opportunity to develop and launch their own businesses through the Swinburne Innovation Challenge.

Careers:

• Career Paths: Graduates of the BBus program are prepared for a wide range of career paths in the business world.
Some of the most common career paths include:
• Accountants
• Financial analysts
• Marketing managers
• Management consultants
• Human resource managers
• Entrepreneurs
• Opportunities: Graduates of the BBus program have a number of opportunities to advance their careers.
Some of these opportunities include:
• Pursuing graduate studies
• Obtaining professional certifications
• Networking with industry professionals
• Outcomes: Graduates of the BBus program have a high rate of employment.
According to the 2021 Graduate Outcomes Survey, 91% of BBus graduates were employed within four months of graduation. The average starting salary for BBus graduates was $60,000.