Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Environmental Policy
Area of study
Business & Management
Minor
Business Intelligence and Analytics | Digital Marketing | Consumer Merchandising/Retailing Management | Entrepreneurship and Small Business Operations | Business and Personal/Financial Services Marketing Operations
Course Language
English
About Program
Program Overview
The BBA in Marketing program at Texas State University equips students with analytical and creative skills for careers in the dynamic marketing industry. The comprehensive curriculum covers theoretical and practical aspects of marketing, including product development, market research, and brand building. Graduates are prepared for immediate entry into the job market or further graduate studies, with potential career paths including marketing manager, market research analyst, and marketing strategist.
Program Outline
Degree Overview:
- Overview: The Bachelor of Business Administration (BBA) in Marketing program at Texas State University's McCoy College of Business prepares students for careers in the dynamic and evolving marketing industry.
- Objectives: The program aims to equip graduates with analytical and creative skills that are highly valued in today's competitive macroeconomy. Students learn about various aspects of marketing, including product development, market research, management, brand building, and strategizing.
- Program Description: The BBA in Marketing program provides a comprehensive curriculum that covers both theoretical and practical aspects of marketing. Students gain exposure to real-world scenarios through case studies, simulations, and industry projects.
Careers:
- Potential Career Paths: Graduates of the BBA in Marketing program can pursue various career paths in marketing, including:
- Account executive
- Marketing manager
- Market research analyst
- Marketing or communications coordinator
- Marketing strategist
- Social media marketing
- Opportunities and Outcomes: The program prepares students for immediate entry into the job market or further graduate studies. Graduates have been successful in securing positions at reputable organizations such as Henry Schein, Enterprise, H-E-B, McCoy's Building Supply, and Spurs Sports & Entertainment.
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