Program Overview
Mercer University's BBA in Sports Marketing and Analytics prepares students for entry-level roles in the sports industry. The program emphasizes practical applications through courses in sports marketing, analytics, event management, and facility operations. Graduates are equipped with the skills to excel in careers such as sports marketing, sales, event management, and sports analytics. The program is taught by experienced faculty with professional experience in the field.
Program Outline
Degree Overview:
Mercer University's Bachelor of Business Administration (BBA) in Sports Marketing and Analytics equips students with the skills to excel in various entry-level sports marketing positions. The program focuses on practical applications, preparing students for roles in community relations, event management, ticket sales, and facility operations.
Outline:
The BBA in Sports Marketing and Analytics curriculum includes the following courses:
Year 1
- Principles of Marketing
- Principles of Management
- Sports Marketing
- Sports Analytics I
- Communications I
- Communications II
Year 2
- Sports and Entertainment Marketing
- Sports Economics
- Sports Event Management
- Sports Analytics II
- Principles of Management II
- Principles of Accounting
Year 3
- Sports Sponsorship and Sales
- Sports Facility Management
- Strategic Management
- Marketing Research
- Sports Internship
- Sports Analytics III
Year 4
- Marketing Seminar
- Sports Capstone Project
- Electives
Assessment:
Assessment methods in the BBA in Sports Marketing and Analytics program may include:
- Examinations
- Projects
- Presentations
- Case studies
- Class participation
- Quizzes
Teaching:
The BBA in Sports Marketing and Analytics program is taught by experienced faculty who have professional experience in sports marketing, management, and business. Teaching methods include:
- Lectures
- Discussions
- Simulations
- Guest speakers
- Field trips
Careers:
Graduates of the BBA in Sports Marketing and Analytics program can pursue careers in:
- Sports marketing
- Sales and promotion
- Advertising
- Event management
- Facility management
- Sports analytics
- Sponsorship
- Ticket sales