Public Relations, Bachelor of Science (BS)

Program Overview

The Public Relations (BS) program at Minnesota State University, Mankato equips students with the skills and knowledge to excel in public relations. The program emphasizes communication theory, public relations writing, media relations, crisis communication, and social media management. Graduates are prepared for careers in public relations, corporate communications, marketing, and other fields requiring strong communication and interpersonal abilities.

Program Outline

Outline:

The Public Relations (BS) program at Minnesota State University, Mankato, provides students with the skills and knowledge necessary to succeed in the field of public relations. The program offers a strong foundation in communication theory and practice, as well as specialized coursework in public relations writing, media relations, crisis communication, and social media management. Students in the program will learn how to develop and implement effective public relations campaigns, manage media relations, build relationships with key stakeholders, and use social media to reach target audiences. Graduates of the program will be prepared for careers in public relations, corporate communications, marketing, and other fields that require strong communication and interpersonal skills.

Careers:

Public relations professionals are employed in a wide range of public and private sector positions requiring the skills of persuasive communication in diverse settings. Graduates of the Public Relations (BS) program at Minnesota State University, Mankato, will be prepared for careers in the following fields:

• Public relations firms
• Corporations
• Non-profit organizations
• Government agencies
• Education
• Healthcare
Graduates of the program will be able to work in a variety of roles, including:
• Public relations manager
• Media relations specialist
• Crisis communications manager
• Social media manager
• Corporate communications manager
• Non-profit communications director