Bachelor Fashion Business

Program Overview

This 3-year bilingual Fashion Business and Marketing program prepares students for careers in the fashion industry. It combines theoretical knowledge with practical experience through partnerships with fashion houses and real-world case studies. Graduates develop expertise in marketing, communication, and product development, and are equipped with the skills to succeed in the global fashion market.

Program Outline

Degree Overview:

This 3-year bilingual Fashion Business and Marketing course specializes in the fashion industry. It aims to develop passionate students who want to understand the specificities of the Fashion & Accessories sector and experience it in relation to different regional markets and product categories. Graduates are expected to provide strategic and operational solutions in marketing and communication within major international groups and other players in the fashion industry. The curriculum is based on the analysis of company workflows and the implementation of relevant and innovative marketing strategies for brands, in conjunction with digital technology, which has become essential today. Students apply their marketing and communication skills and develop their expertise through professional partnerships, in collaboration with their peers from the creative courses.

Outline:

1st Year

• Discover the fashion industry, its history, its culture, and understand its business specificities.
• Understand and familiarize yourself with the specificities of the product, its marketing and distribution, and its promotion and communication.
• Gain expertise in finding the products of the future and ensuring their commercial success.

2nd Year

• Develop commercial strategies and 360° marketing plans in collaboration with renowned fashion houses.
• Apply the school's teachings through real case studies proposed by major brands and big names in fashion and design.
• Discover the workings of the fashion industry, in close collaboration with students in the creative fields.
• Receive mentorship from teachers working in the most famous fashion houses.
• Optional 3-months work experience at the end of the first year.

3rd Year

• Focus on the first steps on the job market.
• Continue learning at the school during classes and seminars.
• Join a real professional team (4 days a week) thanks to the apprenticeship contract or the professionalization contract.
• Gain independence and maturity through this experience.

Careers:

Graduates obtain the qualification of Marketing and Communication Manager - ESGCV, NSF 320 - Level 6, registered with the RNCP by decision of France Compétences on 01/07/2022.