Bachelor Fashion Business
Program Overview
This 3-year bilingual Fashion Business and Marketing program prepares students for careers in the fashion industry. It combines theoretical knowledge with practical experience through partnerships with fashion houses and real-world case studies. Graduates develop expertise in marketing, communication, and product development, and are equipped with the skills to succeed in the global fashion market.
Program Outline
Degree Overview:
This 3-year bilingual Fashion Business and Marketing course specializes in the fashion industry. It aims to develop passionate students who want to understand the specificities of the Fashion & Accessories sector and experience it in relation to different regional markets and product categories. Graduates are expected to provide strategic and operational solutions in marketing and communication within major international groups and other players in the fashion industry. The curriculum is based on the analysis of company workflows and the implementation of relevant and innovative marketing strategies for brands, in conjunction with digital technology, which has become essential today. Students apply their marketing and communication skills and develop their expertise through professional partnerships, in collaboration with their peers from the creative courses.
Outline:
1st Year
- Discover the fashion industry, its history, its culture, and understand its business specificities.
- Understand and familiarize yourself with the specificities of the product, its marketing and distribution, and its promotion and communication.
- Gain expertise in finding the products of the future and ensuring their commercial success.
2nd Year
- Develop commercial strategies and 360° marketing plans in collaboration with renowned fashion houses.
- Apply the school's teachings through real case studies proposed by major brands and big names in fashion and design.
- Discover the workings of the fashion industry, in close collaboration with students in the creative fields.
- Receive mentorship from teachers working in the most famous fashion houses.
- Optional 3-months work experience at the end of the first year.
3rd Year
- Focus on the first steps on the job market.
- Continue learning at the school during classes and seminars.
- Join a real professional team (4 days a week) thanks to the apprenticeship contract or the professionalization contract.
- Gain independence and maturity through this experience.
Careers:
Graduates obtain the qualification of Marketing and Communication Manager - ESGCV, NSF 320 - Level 6, registered with the RNCP by decision of France Compétences on 01/07/2022.
LISAA School of Art & Design (L'Institut Supérieur des Arts Appliqués)
Overview:
LISAA is a leading French school of applied arts, specializing in training designers and managers in various creative fields. It offers a range of programs in animation, video games, interior architecture, design, graphic design, and fashion. LISAA emphasizes a professional approach to education, focusing on developing both technical skills and creative personalities.
Services Offered:
LISAA provides a comprehensive range of services to its students, including:
Professionalized teaching:
Courses are taught by industry professionals, incorporating project-based learning, partnerships with companies, and active professional teachers.Internships and work-study programs:
Students have the opportunity to gain practical experience through internships and work-study programs, fostering their professional integration.Collaborative projects:
LISAA facilitates collaborative projects with renowned companies, providing students with real-world exposure and valuable connections.Robust alumni network:
With over 30,000 alumni and 2,000 partner companies, LISAA offers a strong network for career development.Student Life and Campus Experience:
Key Reasons to Study There:
Certified school:
LISAA's programs are recognized by the French state and registered on the French National Directory of Professional Certifications.Professional recognition:
The school's teaching methods are highly regarded by industry professionals, preparing students for successful careers.Innovative curriculum:
LISAA continuously updates its courses to reflect the evolving needs of the creative industries.Strong network:
LISAA is a member of numerous professional networks, providing students with access to industry resources and connections.Supportive environment:
LISAA fosters a supportive and family-like atmosphere, encouraging students to pursue their passions with high standards and guidance.Academic Programs:
LISAA offers a range of academic programs, including:
Foundation Year:
A preparatory year for students interested in pursuing a career in art and design.Bachelor:
A three-year program leading to a Bachelor's degree in various creative fields.Master:
A two-year program leading to a Master's degree in specialized areas of art and design.Other:
LISAA has campuses located in various cities across France, including Paris, Nantes, Rennes, Strasbourg, Bordeaux, and Toulouse. The school also offers distance learning options.
