Bachelor’s Degree in Business and Management

Program Overview

The IPAG Bachelor's degree is a 3-year state-approved program that combines core and specialization courses. Students can choose from specializations in Marketing & Digital Communication, Luxury Management, or International Trade. The program includes internships, study abroad opportunities, and workshops to provide students with practical experience and professional skills. Graduates are highly sought after by recruiters for their international and professional expertise.

Program Outline

Degree Overview:

The IPAG Bachelor's degree is a 3-year state-approved degree. It is highly appreciated by recruiters for its professional and international character. IPAG's Bachelor's degree includes a mix of core and specialization courses. As you progress through the curriculum, the latter take on an increasing so that you can explore the sector of your choice.

Outline:

1st Year

• Courses
• Course + 9-week internship in Sales and Consulting
• TOEFL certification
• TOSA certification
• Specializations
• Marketing & Digital Communication
• The challenges of digital communication
• Introduction to digital marketing
• Computer graphics and DTP
• Introduction to Big Data
• Luxury Management
• The challenges of the luxury sector
• Introduction to marketing and luxury codes
• Welcoming customers and sales techniques in the luxury sector
• The luxury industry
• International trade
• The challenges of international trade
• Prospecting and customer care abroad
• Intercultural communication and negotiation
• Geopolitics
• Workshops & Business cases
• Workshops
• Depending on your specialization:
• Event communication & advertising workshop
• Fashion/ haute couture/ leather goods and accessories workshop
• International Trade Workshop
• F.I.V.E
• Go for it and join your school!
This injunction is also the name of your first 3-day Business Game during your induction week. It's an opportunity for you to get to grips with business issues and get to know your fellow students.
• Business Game
• The students, divided into teams, are asked to respond collectively to concrete cases submitted by IPAG's partner companies.

2nd year

• Courses
• Internship of minimum 8 weeks
• Minimum 3-month study period abroad
• TOEFL certification
• TOSA certification
• Specializations
• Marketing & Digital Communication
• Communication law & New technologies
• Introduction to audiovisual
• Luxury Management
• Law & Luxury brands
• Luxury marketing
• International trade
• International trade law
• Import-export logistics
• Workshops
• Depending on your specialization:
• These workshops are based on the same principles as those in 1st year, but the assignments are now more complex, with deadlines that are just as tight, and on more specific subjects:
• Web and audiovisual design
• Import-export
• Business Game
• The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.

3rd year

• Courses
• Specialized professional internship of 4 to 6 months
• TOEFL certification
• TOSA certification
• Specializations
• Marketing & Digital Communication
• Social media
• Digital marketing
• Advertising, events and digital strategies
• CRM
• DTP / Computer graphics
• Digital projects
• Luxury Management
• Luxury brand management
• Negotiation techniques
• Innovation, sustainable development, quality and logistics
• Customer relations
• Luxury project
• Luxury hotel and travel workshop
• International Trade
• Sourcing and supply chain management
• Perspective negotiation (in English)
• Prospecting and customer care abroad
• Import: focus on Asia
• Export: focus on Europe
• International projects
• Workshops
• Project
• The aim of this final year project is to put into practice all the skills acquired during the training and thus develop business expertise.
• Students must respond to a real and current problem encountered by a company.
They work and collaborate in teams, within their specialization and have one week to come up with concrete, realistic, argued and "timed" solutions to the company's problem.
• Serious Game
• The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.
• Conférence métier
• Serious Game
• The students, split into teams, have to work together to solve specific cases brought to them by IPAG's partner companies.
• Conférence métier
• These events give students the opportunity to meet and talk with alumni and find out more about their career paths, professions and activities.

Careers:

By specialization

Marketing & Digital Communication

• Community manager
• Traffic manager
• Web project manager
• Digital advertising manager
• Media planner
• Events project manager
• E-commerce manager

Luxury Management

• Assistant product manager
• Events project manager
• Visual merchandiser
• Customer relations manager
• Department manager

International Trade

• International customer account manager
• Sales representative in an import-export department
• International buyer
• Logistics and purchasing assistant

Entry to 1st and 2nd years: €8 100 per year, in case of payment in full €8 500 per year, if paid in instalments Entry in 3rd year: €8 300 per year, in case of payment in full €8 700 per year, if paid in instalments