Program Overview
The Digital Marketing program at Steinbeis University equips students with data-driven strategies and omnichannel concepts to elevate brands. Through modules in smart marketing, automation, and inbound marketing, graduates gain expertise in managing digital channels, boosting sales, and personalizing campaigns for enhanced audience engagement. The program prepares individuals for careers in online marketing, project management, product management, and entrepreneurship in the digital realm.
Program Outline
Degree Overview:
The Digital Marketing program at Steinbeis University empowers students to elevate their brands using data-driven strategies and omnichannel concepts. The program equips them to boost sales and brand awareness by mastering content marketing and audience engagement through online platforms. The curriculum covers smart marketing strategies, automation, and inbound marketing approaches. Upon completion, graduates are expected to effectively manage digital channels, increasing efficiency and personalizing campaigns for better audience interaction and feedback, ensuring their companies become sought-after hubs in the digital realm.
Outline:
Foundation Modules
- Philosophy of Science and Research Methods
- Advanced Statistics
- Strategic Management
- Organizational Design
- Marketing
- Economics, Politics, and Society
- Project Management
- Leadership and Communication
- Qualitative Research (R&S Project)
- Innovation Project
Specialization Modules
- Artificial Intelligence
- Market Research and Consumer Behavior
- Digital Economics - Implications for Business & Society
- Legal Frameworks of Marketing
- Digital Marketing
- Digital Marketing — Advanced
- Digital Infrastructure & Principles of Software Development
Careers:
Graduates of the program can pursue careers as:
- Online Marketing Manager
- Project Manager
- Product Manager
- Developer, Software, or Technology Specialist
- Journalist or Content Maker
- Entrepreneur in Digital Business
€ 5,950 per Semester, € 11,900 Yearly, Total € 23,800
Steinbeis University: A Summary
Overview:
Steinbeis University is a German institution with a long history of innovation, dating back over 150 years. It offers a range of academic programs, including bachelor's, master's, and executive education, with a focus on practical, hands-on learning. The university prides itself on its commitment to academic excellence and preparing students for successful futures.
Services Offered:
Steinbeis University offers a variety of services to its students, including:
Online and On-Campus Programs:
Students can choose from a range of online and on-campus programs, including hybrid options.International Programs:
The university offers transnational programs for students seeking a global perspective.Career Coaching:
Steinbeis University provides career coaching to help students prepare for their future careers.Student Life and Campus Experience:
Key Reasons to Study There:
German Pioneering Spirit:
Steinbeis University embodies the spirit of German innovation, providing students with a unique educational experience.World-Class Education:
The university offers high-quality academic programs that are recognized internationally.Practical Learning:
Steinbeis University emphasizes hands-on learning, preparing students for real-world challenges.Study in Berlin:
Students have the opportunity to study and live in Berlin, a vibrant and dynamic city.Academic Programs:
Steinbeis University offers a wide range of academic programs, including:
