Program Overview
The Digital Marketing program at Steinbeis University equips students with data-driven strategies and omnichannel concepts to elevate brands. Through modules in smart marketing, automation, and inbound marketing, graduates gain expertise in managing digital channels, boosting sales, and personalizing campaigns for enhanced audience engagement. The program prepares individuals for careers in online marketing, project management, product management, and entrepreneurship in the digital realm.
Program Outline
Degree Overview:
The Digital Marketing program at Steinbeis University empowers students to elevate their brands using data-driven strategies and omnichannel concepts. The program equips them to boost sales and brand awareness by mastering content marketing and audience engagement through online platforms. The curriculum covers smart marketing strategies, automation, and inbound marketing approaches. Upon completion, graduates are expected to effectively manage digital channels, increasing efficiency and personalizing campaigns for better audience interaction and feedback, ensuring their companies become sought-after hubs in the digital realm.
Outline:
Foundation Modules
- Philosophy of Science and Research Methods
- Advanced Statistics
- Strategic Management
- Organizational Design
- Marketing
- Economics, Politics, and Society
- Project Management
- Leadership and Communication
- Qualitative Research (R&S Project)
- Innovation Project
Specialization Modules
- Artificial Intelligence
- Market Research and Consumer Behavior
- Digital Economics - Implications for Business & Society
- Legal Frameworks of Marketing
- Digital Marketing
- Digital Marketing — Advanced
- Digital Infrastructure & Principles of Software Development
Careers:
Graduates of the program can pursue careers as:
- Online Marketing Manager
- Project Manager
- Product Manager
- Developer, Software, or Technology Specialist
- Journalist or Content Maker
- Entrepreneur in Digital Business
€ 5,950 per Semester, € 11,900 Yearly, Total € 23,800
