Bachelor of Business Administration mit Fokus auf Managementinnovation Online

Program Overview

The Bachelor in Management & Innovation equips graduates with a comprehensive understanding of business administration, proficiency in leveraging information for decision-making, and a future-oriented, action-oriented approach to business challenges. The program emphasizes innovation, entrepreneurship, and interdisciplinary collaboration, preparing graduates for diverse career paths across industries.

Program Outline

Degree Overview:

Program Overview:

The Bachelor in Management & Innovation prepares graduates for diverse career paths across industries. It equips students with the skills to make informed management decisions and formulate action plans. The program cultivates a holistic, entrepreneurial mindset超越ing national and international perspectives.

Program Objectives:

• Develop a comprehensive understanding of business administration, encompassing BWL, Business Development, Business Planning, and Innovationsmanagement.
• Gain proficiency in leveraging information for effective decision-making and strategic planning.
• Acquire the ability to think critically and creatively, transcending traditional disciplinary boundaries.
• Cultivate a future-oriented, action-oriented approach to business challenges.

Outline:

Program Content and Structure:

The interdisciplinary program curriculum emphasizes the utilization of information for decision-making, action planning, and adopting an entrepreneurial perspective. Key subject areas include:

• Innovationsmanagement
• Nachhaltiges Management
• Digitale Arbeitsmethoden
• Geschäftsplanung

Module Descriptions:

• Nachhaltige BWL: Examines the principles of sustainable business practices, considering environmental, social, and economic aspects.
• Mathematik: Provides a solid foundation in mathematical concepts and methods relevant to business decision-making.
• Volkswirtschaftslehre: Explores fundamental macroeconomic and microeconomic theories and their implications for business operations.
• Marketing: Covers the principles and practices of marketing, including market research, consumer behavior, and marketing strategies.
• Nachhaltige Unternehmensführung: Focuses on the integration of sustainability principles into corporate governance and management practices.
• Financial Accounting and Management Accounting: Develops an understanding of financial reporting and analysis techniques, as well as cost accounting principles.
• Gesellschafts- und Handelsrecht: Provides a comprehensive overview of corporate and commercial law, including company formation, governance, and dispute resolution.
• Projektmanagement: Equips students with the skills and knowledge to effectively manage projects, including planning, execution, and control.
• Personalmanagement: Explores the key principles and practices of human resource management, including employee recruitment, performance management, and compensation strategies.
• Business Planning and Business Development: Guides students through the process of developing and implementing business plans and strategies for new ventures or existing organizations.
• Statistik: Develops statistical literacy and proficiency in data analysis, enabling students to draw meaningful insights from business data.
• Innovation, Technologie und Nachhaltigkeit: Examines the intersection of innovation, technology, and sustainability, considering their impact on business practices.
• Internationales Management: Explores the complexities of managing businesses in a globalized economy, addressing cross-cultural differences, international trade, and global market dynamics.
• Investition, Finanzierung und Controlling: Covers the principles of investment analysis, financing strategies, and financial control techniques.
• Recht und Steuern: Provides a thorough understanding of legal and tax implications for businesses.
• Organizationsmanagement: Examines the structure and functioning of organizations, including organizational design, leadership, and change management.
• Kompetenzentwicklung: Focuses on the development of essential competencies for professional success, such as communication, teamwork, and problem-solving.

Assessment:

Assessment Methods:

The program employs a range of assessment methods to evaluate student learning and progress, including:

• Written assignments: Essays, reports, and case studies
• Presentations: Individual and group presentations
• Exams: Midterm and final exams
• Projects: Individual and collaborative projects

Assessment Criteria:

Assessment criteria vary depending on the specific assessment task, but generally include:

• Content knowledge and understanding
• Analytical and critical thinking skills
• Communication and presentation skills
• Problem-solving and decision-making abilities
• Teamwork and collaboration
• Professionalism and ethical considerations

Teaching:

Teaching Methods:

The program utilizes a blended learning approach, combining online modules with on-campus seminars and workshops. The online modules provide flexibility and self-paced learning, while the on-campus sessions allow for interactive engagement, group discussions, and direct faculty interaction.

Faculty:

The program is led by experienced faculty members who are active researchers and practitioners in the field of business and management. They bring a wealth of knowledge and industry expertise to the classroom.

Unique Approaches:

• Focus on innovation and entrepreneurship: Students are encouraged to develop innovative ideas and explore entrepreneurial opportunities throughout the program.
• Interdisciplinary collaboration: The program fosters interdisciplinary collaboration, encouraging students to engage with experts from diverse fields to gain a holistic perspective on business challenges.
• Emphasis on practical application: Students are provided with ample opportunities to apply theoretical concepts to real-world business scenarios through case studies, simulations, and industry projects.

Careers:

Career Paths and Opportunities:

Graduates of the Management & Innovation program are well-equipped for a wide range of careers in various industries, including:

• Business Development Manager
• Manager for Innovation Projects
• Innovationsmanager
• Unternehmensgründer

Tuition Fees and Payment Information:

• 331,12 € € monthly, 1.987 € € per semester or 11.920 € as Eimalzahlung