Graduate Certificate in Media (Strategic Communication)

Program Overview

The Graduate Certificate in Media (Strategic Communication) enhances strategic thinking and communication skills for professionals seeking to advance in strategic communication roles. The program combines core courses in media relations and social media management with elective options, providing a comprehensive understanding of media channels and relationship-building principles. Graduates are equipped to assume greater responsibility in strategic communication planning, management, and execution across various sectors.

Program Outline

Degree Overview:

The Graduate Certificate in Media (Strategic Communication) equips students with enhanced strategic thinking, refined skills in creating tailored strategic messaging across various media channels, a profound understanding of media relationship-building principles, and an awareness of key media channels' unique consumption drivers. Graduates are equipped to assume greater responsibility in strategic communication planning, management, and execution. The program offers advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).

Outline:

The program consists of 12 units of coursework, including a combination of core and elective subjects. Students complete 6 units of core courses and 6 units of elective courses.

Core Courses:

• MDIA 7005 Media Relations
• MDIA 7006 Social Media Management

Elective Courses:

• MDIA 7006 Risk and Crisis Communication
• MDIA 7009 Leadership in Strategic Communication
• Other electives offered by the School of Media and Communications

Assessment:

The assessment methods for the program may include a combination of assignments, examinations, presentations, and participation. The specific assessment requirements will vary depending on the individual courses taken.

Teaching:

The program is taught by a team of experienced faculty members who are experts in media and strategic communication. Teaching methods include lectures, seminars, workshops, and online learning. The program also features industry guest speakers and experiential learning opportunities.

Careers:

Graduates of the program are prepared for careers in strategic communication in various sectors, including:

• Marketing
• Public relations
• Advertising
• Media relations
• Government communications
• Corporate communications
• Non-profit communications