Graduate Diploma in Wine Business

Program Overview

The Graduate Diploma in Wine Business at the University of Adelaide equips students with a comprehensive understanding of the wine industry, covering marketing, tourism, and innovation. Through flexible study modes and industry input, students develop the skills and knowledge to succeed in various roles within the sector, including marketing, management, and entrepreneurship.

Program Outline

Degree Overview:

Overview:

The Graduate Diploma in Wine Business at the University of Adelaide is a one-year degree designed to provide students with a comprehensive understanding of the wine industry and equip them with the skills and knowledge necessary to succeed in various roles within the sector.

Objectives:

• To expose students to cutting-edge wine management best practices
• To develop students' understanding of direct wine marketing and tourism
• To enhance students' ability to evaluate domestic and international markets
• To equip students with innovation and entrepreneurial skills
• To provide students with flexible study modes and industry input

Program Description:

The Graduate Diploma in Wine Business is designed for current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and industry staff. The program offers a comprehensive curriculum that covers various aspects of the wine industry, including:

• Marketing for Wine Business
• Growing Domestic and International Wine Markets
• Direct Wine Marketing and Cellar Door Management
• Wine Retailing
• Wine Tourism
• Entrepreneurial Concepts and Mindset
• Legal Aspects in Wine Business
In addition, students can choose one elective from a range of options, including:
• Wine Branding
• Foundations of Wine Science
• Grape and Wine Production
• Cross-Cultural Management and Negotiation
• Accounting Essentials for Decision Makers
• People and Organisations
• Family Business Fundamentals
• New Venture Creation
• Creativity and Innovation

Outline:

Course Schedule:

The Graduate Diploma in Wine Business is offered in a flexible mode, allowing students to study full-time or part-time. The program is typically completed in one year.

Individual Modules:

• WINE 7001: Marketing for Wine Business: This course introduces students to the fundamentals of marketing in the wine industry, covering topics such as market research, segmentation, targeting, and positioning.
• WINE 7002: Growing Domestic and International Wine Markets: This course examines the key factors that drive the growth of domestic and international wine markets, including consumer trends, competition, and regulatory frameworks.
• WINE 7005: Direct Wine Marketing and Cellar Door Management: This course provides students with the skills and knowledge necessary to effectively market wine directly to consumers through various channels, including cellar door sales, online marketing, and social media.
• WINE 7006: Wine Retailing: This course explores the different channels through which wine is sold, including retail stores, restaurants, and online retailers.
Students will learn about the key factors that influence wine purchasing decisions and how to develop effective retail strategies.
• WINE 7008: Wine Tourism: This course examines the growing wine tourism industry, covering topics such as wine tourism products and services, visitor management, and the economic impact of wine tourism.
• ENTREP 5036: Entrepreneurial Concepts and Mindset: This course introduces students to the fundamental concepts of entrepreneurship and innovation, providing them with the tools and skills necessary to develop and launch new ventures.
• WINE 7010: Legal Aspects in Wine Business: This course provides students with an overview of the legal and regulatory framework that governs the wine industry, covering topics such as intellectual property, trade laws, and environmental regulations.

Assessment:

Assessment methods in the Graduate Diploma in Wine Business vary by course but may include:

• Exams
• Written research projects and reports
• Group projects
• Individual participation in class discussions

Teaching:

Teaching Methods:

The Graduate Diploma in Wine Business is taught using a variety of teaching methods, including:

• Lectures
• Tutorials
• Workshops
• Case studies
• Guest speakers

Faculty:

The program is taught by a team of experienced academics and industry professionals who are actively involved in the wine industry.

Unique Approaches:

One unique aspect of the Graduate Diploma in Wine Business is its strong links to the wine industry. Students have the opportunity to undertake internships with industry partners and gain hands-on experience in the field.

Careers:

Potential Career Paths:

Graduates of the Graduate Diploma in Wine Business have gone on to successful careers in various roles within the wine industry, including:

• Wine Marketing
• Marketing - Agriculture, Food & Wine
• Retail
• Export / Import trade
• Tourism
• Hospitality
• International Trade or Business Analyst

Opportunities and Outcomes:

The program provides graduates with the skills and knowledge necessary to succeed in a variety of roles within the wine industry. Graduates are highly sought after by employers and have the opportunity to work in various settings, including wineries, marketing agencies, and retail stores.

Domestic applicants

Indicative annual tuition fees Australian Full-fee place: $39,000

International applicants

Indicative annual tuition fees (24 units) International student place: $49,900