Graduate Diploma in Media (Strategic Communication)

Program Overview

The Graduate Diploma in Media (Strategic Communication) is a one-year program that equips graduates with the skills to plan, manage, and execute strategic communication campaigns. The program emphasizes strategic thinking, media engagement, and risk and crisis communication. Graduates are prepared for roles in marketing, business development, community engagement, and social change. The program also provides opportunities for industry placement and ongoing mentoring.

Program Outline

Degree Overview:

The Graduate Diploma in Media (Strategic Communication) is a one-year full-time or part-time equivalent program that prepares graduates for significant responsibility in strategic communication planning, management, and execution. The program emphasizes strategic thinking, strategic media engagement, creating and tailoring strategic messaging across different industries and sectors, communicating for change, strategic media leadership, and risk and crisis communication. Graduates will be equipped to shape strategic communications for organizations of all kinds and achieve objectives such as marketing, business development, community engagement, and positive social change. The program also provides opportunities for industry placement and ongoing mentoring.

Outline:

The Graduate Diploma in Media (Strategic Communication) comprises 24 units of core courses, each worth 6 units unless specified otherwise. The core courses include:

• MDIA 7005 Media Relations
• MDIA 7004 Social Media Management
• MDIA 7006 Risk and Crisis Communication

Careers:

Graduates of the Graduate Diploma in Media (Strategic Communication) have gone on to roles such as:

• Market Research Analyst
• Market Researcher
• Marketing Planner
• Communications Advisor
• Communications Analyst
• Strategist
• Wine Marketing
• Digital Marketer
• Digital Strategist
• Marketer / Marketing Manager